Three Ways We Can Help You Achieve Blogging Success
There is nothing more disheartening that putting a lot of effort into a blog, only to have your family and friends as the only readers. At Majon, we understand the importance of your blog to your business, and that’s why we work hard to make all of our client’s blogs the best they can be. In fact, there are three areas that we specialize in when it comes to building successful business blogs.
Consistency
There is nothing worse than building a blog audience, and then letting them down by not posting consistently. When we create and maintain your business blog for you, we post on it regularly—at least once a week. If you opt to have more than one blog, which we highly recommend, we will post a blog on each one of them one time per week. That consistency doesn’t only help keep your readers remain loyal, but Google’s latest algorithms demand that blog content is consistently updated with fresh, relevant postings.
Uniqueness
Sure, you create a blog that only offers general information, but the truth is, that type of information can be found anywhere on the internet. Instead, one of the keys to successful blogging is creating content that is unique and ideally specific to your industry. For instance, if you run a bakery that specializes in wedding cakes, it won’t do to post regular articles about baking. Readers who visit your blog will want content that specifically talks about wedding cakes and how to use baked goods to make a wedding more exciting and memorable.
Sell Without Selling
One of the marks of a true professional blogger is the ability to sell their company’s product or service without making the reader feel that they’re being sold to. Let’s be honest, the last thing a reader wants is to feel that a company’s blog is just another form of advertising or a sales channel, and if they feel that it is, they’ll likely log off and look for the information elsewhere. Our writers understand the art of the soft sale, and will create your blog post with a deft touch that combines subtle sales with useful information.
If you’re ready to get started on your blog and help build your business’ brand and customer base, contact us and let us tell you how we can help.
