Website Promotion Strategy

If you run a business blog, then you already know how difficult it can be to get readers to come back week after week to read your latest posts. Luckily, there are a few things you can do that will cause them to look forward to your posts, and maybe even pass along the link to people they know. Take a look at this four step system you can implement to help your blog gain traction with your readers.

 Deliver Great Content

Great blogs are created because they deliver content that readers care about. After all, when is the last time you visited a blog only to be disappointed because the content didn’t live up to your expectations? Maybe you didn’t learn something new, or maybe the way it was presented was lackluster and couldn’t hold your attention. When writing your business blog, do so with your readers in mind and try to deliver what they want.

Entertain Them

Just because you’re writing a business blog, that doesn’t mean you can’t be entertaining or funny. Those people who aren’t looking for great information are probably looking to be entertained. If you have a witty and humorous writing style, you’ll likely find an audience that will follow your posts. Just be sure to make the humor appropriate as you will be representing your business.

Engage Them

If a world of social media, readers want to feel as if they are a part of something, and reader engagement is a huge step towards reader loyalty. The easiest way to do this is by encouraging reader comments on your blog, and the following up with them by responding to the comments. You might also allow your readers to send you private messages—just be sure to answer them quickly to let the know  that you care.

Hire an Expert

Sometimes, no matter how hard you try to get your business blog off the ground, it just doesn’t happen. If you’re frustrated with trying to figure out why your blog isn’t getting any traction, maybe you need to think about hiring a blogging service to do the work for you. We offer blogging services that are proven to build a blog that is worthy of followers. Get in touch with us today to find out how we can help you build the business blog you want.

If you want to attract more visitors to your website, or establish yourself as an expert in your field, then a business blog may be the marketing solution you’re looking for. And if you’re like most business owners, you simply don’t have the time to devote to creating and maintaining the blog yourself. That’s why so many people turn to us to create their blogs for them. But after working with so many business owners, we have realized that there are certain steps that, if taken by you, can enhance the process. Here are our suggestions for you if you decide to work with our blogging service.

Understand Our System

We work within a proprietary system that allows for an ease of communications between you and the writer, as well as other support staff. Once you sign on with us, take a look around inside the system and learn how to send support tickets if you have questions, how to check on an order, and how to see your completed posts live on your blog. You will even be able to manipulate your blog and make changes if you desire from your very own dashboard.

Talk to us About What you Want

Not every business owner who starts a blog has the same goal in mind, and if we understand yours before we begin the process, we can better write posts that will help you achieve those goals. For instance, do you want the readers to take a certain action step like making a purchase or signing up for an email list? Or maybe you want to establish yourself as an expert in the field. Whatever your goal, tell us about it so we can ensure that the blog posts we write for you will accomplish it.

Understand All of Our Related Services

When you understand all of the services we offer, then you can more fully appreciate what we can do to build your online presence. For example, we offer link building services, targeted web traffic and social media marketing services along with our blogging service. Ask us how we can create a plan that will bring all of the benefits to your website.

Starting a business blog is one of the smartest internet marketing moves you can make. Be sure to follow the steps listed above so you will be able to get the most out of the experience.

So you’re heard about the benefits of creating a business blog to help market your business, but you’re not sure about what all goes into creating and maintaining one? Here’s a list of the necessary steps that you will have to take to create a blog that is effective in bringing new visitors to your site.

Step One: Get a Clear Understanding of Your Customers

If you don’t know who your customers are, you won’t know what to write about so that you will hold their interest. So your first step in preparing to write a business blog is to thoroughly research your customer base and find out what they want to read about.

Step Two: Learn About Keywords

When you write a blog, you’ll need to use the keywords that your potential and actual customers are using to search for your products and services. When you do this, your blog will show up in their search results, and that’s what brings new visitors to your site. You will need to learn how to research keywords and then use them in your blog posts.

Step Three: Learn How to Write for the Internet

Throw away everything you’ve ever learned about writing because writing for the internet is a whole new game. People who read online have shorter attention spans, and blog posts need to be written in a certain format and style in order to hold the reader’s attention.

Step Four: Find Pictures to Use in Your Post

Research has shown time and time again that when blog posts contain photographs, people are more likely to read them—and share them with their contacts. You’ll have to learn the art of finding pictures that are good quality and free to use.

Step Five: Include Links in Your Post

You’ll want to include some links in your post to authoritative sites that back up your writing. In addition, you should include some links to your social media sites so your readers will easily be able to share your posts.

Step Six: Hire an Expert if You’re Overwhelmed

We realize that when you’re running a business, you have a lot on your plate, and creating and then maintaining an effective and professional business blog just may be too much. Don’t worry—we offer business blogging services so you can concentrate on running your business, while we build your blog audience. Contact us today and let us show you how we can craft a blog for your business that will have people logging on to read every post.

Are you bogged down trying to figure out what to post on your business blog? It’s a pretty common feeling. The fact is that few business owners are natural writers – that’s why we offer a highly customizable set of blog writing packages to get you started. If you want to write and post your own stuff, though, one of the first things to consider is your style. Deciding on a distinctive voice and style for your blog posts makes it stand out – and contrary to what you might think, actually makes it easier for other writers to add content if you later decide that you don’t have time to do blog marketing justice. While there are lots of blogging styles out there, these five are among the most common for local businesses.

Business and Industry News

Professionals – lawyers, accountants, doctors and dentists, to name a few – will often benefit most with this blog marketing style. The tone is business-like and informative, and the posts consist of industry updates and news about your business and your profession. Check out some of the most popular law firm sites for an idea of how this works to attract visitors and make it easier for Google to index your website.

Tips and Tricks

Does your business offer a service or a useful product? Blogs that offer tips and tricks on specific subjects are nearly always popular, as evidenced by the popularity of LifeHacker.com. Fit your tips and tricks to your business expertise – and remember, you are the authority on your business. It’s a great way to gain credibility and recognition while increasing visitors to your main website.

Featured Products

If you sell products, a blog that allows you to feature them can work to your benefit. Post about new products in your inventory, about best-sellers and about loss leaders that you want to highlight. This type of blog also works very well for restaurants and sandwich shops. Post once or twice a week, or post a daily special to see your sale soar.

Local Perspectives

Small business owners can reap spectacular benefits from increasing their visibility with other local businesses. A blog that frequently talks about local issues and events is a great way to network with other business owners and customers in your area. Pepper in links to your website and products to increase your visibility to Google, too.

Showing Off

If you deal in a visual product or a service with visual results, show off your stuff. Florists, photographers, garden shops, restaurants, landscapers – these are just a few of the businesses that benefit from showing off their best work.  By including a portfolio – or building your blog around it – you can give people a sample of your work to help them realize just how great you are.

When it comes to blog marketing, a crafts-based blog may seem narrowly focused. In reality, there are many ways that a crafty blog can help with your social media marketing strategy. Here are just some of the reasons why, and the ways you can use a crafting blog to build your customer base.

Crafters are a loyal lot. Whether they knit, sew, quilt, take photographs, build furniture or throw pots, people who create crafts share a few important characteristics:

• They spend money on their crafts.
• They are almost always willing to try something new.
• They often engage in an activity that requires them to buy consumables.
• When they find something they like, they tell other crafters about it.
• They’re always looking for new project ideas.

Think about those characteristics for a moment and consider how they apply to desirable traits for your business customers. Don’t you want customers who spend money, need to buy more of what you’re selling, are willing to try new products and tell all their friends about you? Uh-huh. Thought so. While there are obviously some businesses that aren’t obviously compatible with a blog focusing on crafts, there are many more that could benefit from deliberately courting crafters with blog posts that center on making things.

So what types of business would benefit from a craft blog – or at least from occasional-to-regular blog posts about crafty subjects – and what are the best blog marketing strategies to use?

• Affiliate marketing businesses can use a blog to post patterns, how-tos and tips for crafters, linking to products that they get a commission for selling.
• Craft supply stores can post news about sales, crafting tips, patterns and how-tos for cute items using the products they sell. An onsite blog can link internally to products used in the blog marketing posts.
• Crafters can share tips, patterns, hints, instructions and, of course, photos of their work with links to buy finished products.
• B2B suppliers who carry any type of crafting supply can post about new products and their uses and instructions or tips for using their products to build demand for their products. An especially good marketing strategy is to encourage store owners to create samples with your products, and to encourage customers to recommend your products to their favorite stores.
• Bridal and/or events-based businesses can focus some posts on DIY favors, bouquets and table-settings. It’s a great way to attract brides and event planners to your main business website.
• Bakeries can benefit from the same blog marketing and social media promotion strategies, substituting cake-decorating tips and baking tips for patterns and crafting tips.
• Dollar stores and/or retail stores can post occasional posts about “made with our inventory” crafts. A once- or twice-weekly craft project featuring products from your store can quickly build a library of go-to projects for your local customers.
• Art supply businessescan benefit from a combination of the above strategies, as well as featuring posts about local shows and events related to arts and crafts.

Don’t have the time or the inclination to create your own crafty blog for content marketing purposes? Check out our blog marketing packages and social media promotion services to find out how we can help you build your business using blog marketing.