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5 Reasons to Outsource Your Business Blog

Maybe you already realize that if you want your business to reap the most benefits from online marketing, you will need to create a business blog. But maybe you’re still trying to decide whether you should write it yourself, or outsource it to a blogging service like ours. Here are five reasons why outsourcing your blog might be the best business move for you.

It Takes a Lot of Time

When is the last time you sat down to write a blog? If you haven’t done it before, you may be surprised at how much time it really takes. Experts agree that in order to create and maintain a good blog, you will need to spend 5-6 hours a week. Can you really afford to take that much time away from your other business tasks?

It Takes Know-How

You probably are one of the foremost experts on your business, and even the industry you operate in, but that knowledge doesn’t necessarily translate to a blog that will get results. You see, in order to be a successful blogger, you must have industry knowledge, as well as the know how to format that knowledge into a compelling and attention grabbing blog. But when you hire a blogging service like ours, we have the experience needed to thoroughly research your business, and the skills to write blogs that sound like they were written by industry experts.

It Takes Consistency

One of the biggest mistakes of newbie bloggers is not realizing just how important it is to post blogs on a regular, consistent schedule. But many business owners who try to run their own blog fail to realize the time commitment necessary, and begin to miss postings. Some go for months without a new post, and then wonder why they aren’t receiving traffic! Our writers work on a schedule, and you can be assured that new posts will be made to your blog in a timely, consistent manner.

It Takes Promotion

After you write a blog post, there are steps you will need to take in order to promote it. For instance, you will need to tie in the post to your social media accounts, and submit it to RSS feeds for maximum exposure. We offer blog packages that will help ensure that your posts are seen.

If you’ve been sitting on the fence about whether or not you should write your own blog, why not give us call? We’ll talk to you about all of the services we can offer to make sure your blog is a success.

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5 More Ideas to Spark a Blog Post

Last week, we talked about the importance of keeping your blog relevant and interesting so visitors will keep coming back to read your posts. I gave you five ideas that you could use to create the kind of posts that would have people logging in week after week to find out what you have to say. This week, we’ll expand on that subject, and talk about five more great business blogging ideas.

Write an Informational How To

If you sell a product, one of the best ways to talk about it without sounding too salesy is to write an informative how to blog that tells the reader how to best use your product. For instance, if you sell essential oils on your website, write a post giving readers information about all the ways they can use essential oils in their everyday lives. This will not only give your readers great information, but it will establish you as an expert on the topic.

Write About Recent News

If you can tie in a recent news event to your product or service, you have an instant blog post. For example, if you sell women’s clothing and a celebrity wears the same or a similar item to what you sell, create a blog post about it. Everyone wants to keep with celebrities, and if you can somehow tie them to your business in a post, people will love to read it.

Ask a Question

A great way to get your readers involved is to ask a question, and then open up the comments. Preferably, it should be a question that somehow relates to your business or website, which will make readers feel like they are part of your inner circle.

Talk About the Future

Do you have some exciting plans for the future of your business? Create a post sharing what you can with your readers and get them excited about your site’s growth and expansion. You might also open this kind of post for comments, and let your readers offer input about your plans.

Post a Video

If you want to mix things up for your readers, create a video that shows off one of your products, or previews one that you’re about to release. Studies show that people love online videos and if they’re engaging enough, they watch them to the end.

At Majon, we specialize in business blogging, and thousands of business owners like you have come to rely on our blogging services to help brand their business. Contact us today, and let us tell you how we can help put your business blog on the map.

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