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Web Marketing Mistakes

As an online business owner, there are countless opportunities for you to promote your business, and many ways that you can fail to get the numbers you need. The good news is that there is hope available for anyone who wants to start seeing the amount of traffic they get increase or those who want to finally see sizable profits. There are no guarantees with online advertising or web marketing, but doing nothing is the path to certain failure.

Here are some of the top mistakes that people make when trying to work their online business.

1. Avoid concentrating on just one method for web marketing. Web marketing is a means of getting attention in a variety of ways. Online, you need to make sure your marketing plan pays attention to the wide scope of traffic. In other words, you really need to use as many methods of advertising online as possible to see the increase in sales.

2. Don’t fail at name recognition. When it comes to designing your website or handling any of your Internet marketing, one of the key aspects for success comes from building a brand for yourself. At first, you must meet the client at the front door and teach them about yourself. By doing this, the next time they need your product, they think of your brand. Brand recognition is what keeps customers coming back.

3. Do invest time into social marketing. There are many ways to make money online, but networking has to be one of the best ways to get people to know who you are and what your business is. Social marketing allows you to communicate with others directly online. It increases traffic to your website, builds name recognition and helps to increase sales when done properly.

One of the keys of success when it comes to web marketing is having the experience it takes to know what to do and when to do it. While most people can learn the ins and outs of web marketing, you really cannot do this if you have not taken the time to get the education or at least to get the help you need to pull off the process. Perhaps you do not have the time to invest in this learning process. Perhaps you do not want to wait to see results. In these situations, it can be helpful to hire an agency to handle the web marketing for you, or at least provide you with the information you need to make it successful.

As you will quickly see, web marketing can boost online sales when you avoid common mistakes. While most businesses do make some mistakes, it is also highly important to learn from them. If you are not seeing results from one type of web marketing, try a different method. Ultimately, the combined effort of the right methods for your website or business is what will determine profit potential.

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Using Local Businesses to Get Targeted Traffic

A good way to get information out about a website and to get targeted traffic is to give out business cards to local businesses. There are a few things that you can do in order to make them interested in helping you out.

1. Give them free samples

If a business is willing to give out your business cards for you, or let you put a stack of them in the store, give them free samples both for the business and for the customers to try. It’s just like when companies send out free samples through the mail in order to let people know what the product is like.

You can also give them promotional items to give out, such as pencils or other small items. These should not compete with the store’s own promotional items, but they can be something to entice people to come and check out your website.

2. Offer them discounts

If a business is willing to let you put business cards on one of the counters, or passes them out to customers, giving them a discount on the products and services is a great way to thank them for their help. After all, they are doing you a service and helping you get targeted traffic, so giving them a discount is a nice way to let them know that you appreciate them.

3. Make them an affiliate

One of the best ways that you can thank a store for helping you to get targeted traffic is by making them an affiliate. Give them a number to put on the business cards so that you know what store the sale came from. You can give the storeowner a percentage of the sale to thank them for helping you get more customers and business.

The important thing to remember is that people like to know that they are appreciated, so you want to give the people who are helping you a token of appreciation. Some people think that they are losing money by offering a business a percentage of the sales, but nothing is further from the truth. After all, you may not have had that sale if they hadn’t allowed you to put your business cards on the counter.

Talking to businesses is a great way to reach targeted audiences and get more people who are interested in your product to your website.

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Ways to Get More Free Website Traffic

Do you want to get more website traffic, but you don’t have a lot of money to spend on an advertising service? Just because you can’t afford an Internet advertising service doesn’t mean that you can’t get more traffic to your website.

Here are some free ways that you can drive traffic to your website.

1. Email signature

One of the best ways that you can get people to your website is to put a link to it in your email signature. An email signature is almost always accepted anywhere, as long as it’s not long and overwhelming. Email signatures are one of the best places that you can advertise your website and drive traffic to it.

2. Message boards

Message boards are another good place to give out your link, but you have to be careful when you are posting to them because some of them have rules about posting advertisements. You should look at the terms of service and guidelines before you post.

3. Email groups

There are a lot of email groups on sites like Yahoo and Google where you can join and talk about your website and business. Like a message board, these groups may also have rules about when you can and can’t post, so make sure that you read any rules that tell you what days postings are allowed. They also may have a link section where you can post your link.

4. Other websites

When you join a website like a gaming site (Pogo, for example), very often they will have a section that you can put your link to your website. Create a username that reflects what you do and put your link in your user information. That way if people ask, you can point them to your profile.

There are a lot of ways that you can drive people to your website without spending a dime. All you have to do is look for them and follow the guidelines that the sites have set up. When you follow the guidelines, you will find that you are going to get more traffic to your site.

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Redirected Traffic: Making Others Customers Your Loyal Fans

Often, redirected traffic that comes to your website consists of former loyal customers of the site they intended to visit. Your role as the new recipient of this targeted traffic is to figure out new ways for making this traffic your very own. You want to convince the targeted redirected traffic you receive that you are the best business to receive their traffic and offer then the best possible service.

You want to expand your business and create a loyal fan base. Can you do this? Yes, you can.

Building Loyal Fans

Can you build loyal fans from redirected traffic? Of course you can! The key to success is finding out what your customers need, and how they can benefit from your products and services. All sales involves filling customer’s needs. Customers want to know what you can do to help them. They want to know what needs you will fill and they want to know they can count on you.

They don’t care to know too much about your business other than to know how your product or service can benefit them and that you can reliably provide it at a reasonable fee. If you can do this and prove your own trustworthiness then the odds are you will do very well at building loyalty with redirected traffic.

Make sure you create an environment where redirected traffic feels welcome. You should treat this traffic much in the same you would other visitors, only be respectful that they may or may not know they are redirected. If they do you will want to be careful and realize that you need to show the visitor you intend to provide them with superior service and are grateful for the opportunity to serve them.

Expanding Your Business

Most visitors will need a new business to work with anyway if the former domain is no longer in service, so who better to serve them than you? Start by welcoming them with a page specifically designed for redirected traffic. You can focus on one or two products or services here and really create a warm, targeted and dynamic message that will captivate your visitors in minutes. You will prevent any unnecessary searching by creating an easily navigated web page. You can remove unnecessary advertisements or you can decide to use advertisements for income. Whatever you do make sure you conduct your research and create a smart business plan – one that includes building loyal customers.

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Redirected Traffic for Websites

There are some situations that call for redirected traffic for websites. If you find yourself in one of these situations, do you know what you should do and how you can handle the situation? One of the most common scenarios where you may need redirected traffic is if you switch your website domain. If you have to change your domain, when people go to visit your old site, they are going to get that dreaded error message that says your site no longer exists.

How will they know that you have moved or created a new site? What about the people who bookmarked your site? The best way that you can preserve your page is to set up a redirect from the old domain to the new domain so when visitors come to your own domain URL, they will be redirected to the new site. Without this, you will lose all of the marketing efforts you put into your original site and domain.

There are services available to help you with these types of problems. If you have to move your website for one reason or another and you need to switch your domain, you need all the links for your own website to be redirected so that they are not lost. You can get services to help you with this and also to help you build website traffic to the new site through redirected traffic and also new web traffic builder packages.

If you need to redirect, here are some suggestions to make this process easier for you:

* Don’t cancel the hosting to the old domain right away. Leave it up for a while so that when people visit the site, they will get a redirect from the old domain to the new one.

* One example of this is a 301 redirect. This simply tells the search engines that people use to visit your site that the site is not found on a different URL. It will permanently redirect any traffic to your old domain over to the new domain.

* Once the search engines (such as Google) find this 301 redirect, they will begin to automatically change all the old links in their index to the new locations. It can take some time for all of these links to be converted, depending on how many links are in the search engines for your site.

* An .htaccess file is a text file that contains the instructions for the web server that run on the hosting account. You can change your .htaccess file manually and easily if your new site’s structure is the same as the old one.

* If the structure of the new site is different than the old, you will need to “map” each old URL to its new location. You will also need to map if you want to preserve the old links from the former structure of your site.

Setting up a redirect can take some time and work but it is well worth it to not lose all that potential traffic because you moved domains. If you are unable to do it yourself, it is worth the expense to hire an expert to do it for you.

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