Website Promotion Strategy

Why use a search engine optimization company to do the things you can do for yourself? There are lots of reasons. Perhaps the most important one is that you are discouraged with the results from your own efforts to increase web traffic. Another good reason is a planned expansion of your company. In that case, you need all the help you can get, and SEO companies do help many companies succeed. These companies can help you increase your exposure on the Internet as well as help you achieve your goals for your company. But beware – you can spend a lot of money and find yourself back where you started. Review carefully the resources the company will require and your relationship with that company before you sign on the dotted line.

A good test regarding the SEO company is this: they should tell you right away that an ill-planned campaign could lead to disaster. This generally happens when you don’t know what will be required of you to make the project successful. You want success, but you also want it as quickly as possible. If the project stalls, it’s going to cost and not necessarily just in the lost opportunities.

The SEO company will probably want to make extensive changes to your site, and your internal IT team will probably balk at that. They’re not going to want anyone to interfere with a site that they’ve worked hard to make function smoothly. So settle this matter early on. Make certain they’re on board before you sign any contract. Also, be sure you have established a baseline of traffic coming from search engines. Otherwise, you will have no solid foundation for claiming success later after the SEO company has done its work.

Also, in some companies, every department must clear changes in website copy. Got a grammarian in the public relations office? She is not going to sit still for usage that doesn’t meet her standards for correctness. Your legal department will no doubt be very picky about content and demand that any change be run by them. And so it goes. Think about it ahead of time and get this all straightened out early on so you don’t run into conflicts and roadblocks later on.

If you’re the marketing manager and you are spearheading this effort, just remember that time is your most valuable commodity. You may have several campaigns running at once, and you may think that by bringing in an SEO company you are buying time for yourself. It probably won’t work that way. You are the only one who knows the business of your marketing department, and you’ll have to be involved. An hour a week will be a minimum for looking at what’s going on, asking for changes, and making sure that what they’re doing is consistent with your department’s goals.

It’s like putting on a play and no one comes. You’ve created a wonderful new business and created a “wow” website and no one visits it (or hardly any one). Not at all what you had in mind. Following are some ideas for the next step: what you can do to increase web traffic.

First of all, placing your site in search engines is vital. It helps to understand the search engine phenomenon by knowing a little about their history. They didn’t just appear overnight, but emerged from several years of experimentation and creative invention. The first one was Wandex, which has long since gone the way of all of the early ones. Its index was collected by World Wide Web Wanderer in 1993 and used a web crawler. Along with others showing up at about this time, WebCrawler appeared in 1994. It represented an advancement in that it made it possible for a user to search for any word in any web page. It was also the first one that was widely known and used by the public. This set the course for all that followed. Evolution of the search engine was fast and furious in the late 1990s, and in 2000 Google emerged. It was distinguished by its ability to rank pages by how many pages they are linked to. Google remains the most popular worldwide.

Achieving optimal placement on a search engine is important because if the page is not listed on the first page of a search, the likelihood that someone will find it declines rapidly. There will no doubt be some competition on the first page, and few people go beyond the first page. If you want to increase web traffic to your site, be aware that you must give attention to this matter.

Search engine optimization (SEO) involves improving the volume and quality of traffic to a web site from search engines. There are many companies offering to optimize your site for search engine purposes, and it might be wise to pay the fee to one of those companies, depending on what you stand to gain. These companies optimize your page for the search engines by helping you target different kinds of searches, such as image search, local search, and industry-specific searches. The company you choose should consider how search algorithms work and what people search for. The recommendations they make may involve changes in your site’s coding, presentation, and structure. There may also be some problems in your site that get in the way of the indexing programs‚ searching (or spidering) your site, and they will come up with a fix for that. In the long run, visits to your site translate to money, and you may need to spend some to make some.

Search engine marketing is a tool web owners use as part of a comprehensive web site promotion campaign. Much like web linking, search engine marketing is a vehicle any business owner can use to bolster sales, relationships, customer recognition and brand name.

Using a few simple search engine marketing tactics you can literally drive visitors to your site. They will trample each other to see what it is you have to offer. Your Internet marketing campaigns will be wildly successful if you engage in proper web marketing and search engine marketing techniques. What are these search engine optimization strategies?

* First, before you do any type of web site promotions, pay attention to your web page titles. You want to be sure you use a descriptive title, and you want to be sure you use words that are keyword rich.

* As part of your web promotion or Internet marketing campaign, be sure to write solid description and keyword meta tags, and build them into your web pages. If you don’t, you won’t pop up in Yahoo.

* Always use keywords in the first paragraph of your text.

* Make sure you don’t overdo it. Sometimes people stuff keywords in there that don’t make any sense. You may be in the middle of a sentence and you see a keyword that you know is a keyword, but it doesn’t apply to the sentence. Now, why would you do that? Especially if the word is plugged in without proper grammar?

* Make several web pages focused on different keywords, because then each web page is targeted to specific traffic.

Some people forget that search engine optimization is an art. Whether you are email advertising or marketing your website, never forget search engine work is always an art. Use it wisely, and you will attract visitors beyond your wildest imagination. Use it unwisely and it will come back to haunt you. In the hands of a wise businessperson, search engine marketing can be your best friend and propel you to the top of your game.

Search engine marketing (SEM) involves using certain tools, including keyword placement and meta tags, to optimize your website’s page rank in major search engines, including Google, Yahoo!, and MSN.

While search engine marketing isn’t new, marketers are constantly coming up with new ways to improve their page ranks and conversion (meaning the number of visitors that buy products and services from their sites after visiting). Does search engine marketing work? Statistics suggest search engine marketing is very successful, when done right.

Making Search Engine Marketing Work For You

So how do you make search engine marketing work for you? There are many different search engine marketing techniques you can use that will help improve your page rank and help improve your conversion.

Data suggest that consumers are much more likely to buy products and services from advertisers that attract their business through search engine marketing because the techniques used to attract them to the websites are subtle. Search engine marketing typically requires that a website use branding techniques and create greater awareness of its products and services on the web.

Here are some strategies you can adopt to make search engine marketing work for you.

* Brand your products and services.

* Use keywords on all your web pages.

* Update your keywords regularly.

* Provide fresh content on your website regularly and include keywords in this content.

* Don’t overuse keywords; try to go for 2% density when possible.

* Submit articles with your content to article directories on the web to help spread links to your website throughout the web.

* Include meta descriptions that are rich in popular keywords.

* Make sure your titles don’t include useless words like the, and, or, is and the like. When possible, use only keywords to improve your page rank.

What other ideas can you come up with? You can always visit your competitors’ websites to see what they are doing – especially if they rank high in the search engines! Make note of the words they use and the design of their websites. Don’t copy them, but pay attention the benefits they offer their customers. Do you offer something better? Find out what their edge is.

When people are looking for ways to promote their website, there are a lot of terms that they may hear that they aren’t going to understand. Here are a few terms that are often used in search engine marketing and what they mean:

1. Cloaking

Cloaking is something that websites use to display a few different versions of a website under different types of circumstances. Usually it’s used to display a content rich or optimized page to search engines and a completely different page to humans. This is something that representatives from major search engines don’t approve of.

2. Keyword Density

This represents the number of times that a keyword or keyword phrase is being used in the body of a webpage. The keyword density is shown as a percentage and it’s determined by the actual number of words that are on the webpage instead of the number of times the keyword is appearing in it. The more times that the keyword is in the text of a page, the higher the density the page will have.

3. Conversion rate

This is the number of people who perform an action at your website after they have clicked on your advertisement, and it’s divided by the number of click-throughs to your website through that particular advertisement. For example, if there are 150 click-throughs because of an advertisement, and 6 of those 150 clicks result in an action, the conversion rate is going to be 4%.

4. ROI

This stands for Return On Investment, and it means the amount of money that you are making on your advertisements as compared to the money that you spent on your advertisements.

5. Blacklist

This is a list of websites that have been deemed dangerous or off limits. The way a website is put on a blacklist is through operation that is fraudulent or because it sends unwanted software such as spyware to users.

6. Algorithms

These are rules that a search engine will use to rank the lists when someone types in a search term. The algorithms are closely guarded by the search engines because they are the formulas that they use to figure out the relevancy of a website. They are sometimes also referred to as “secret sauce.”