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Why Email Advertising Works

Email advertising is a marketing vehicle that is still alive and well despite reports that the increased use of spam filters may hinder its progress in the future. Email marketing campaigns that are run well are still very much living, breathing, and thriving. For the most part, if you sell products or services online, you will have to invest in email advertising at some point. Most business owners recognize that tools like web linking and search engine marketing only go so far.

So why does email advertising still work, despite efforts to thwart it? Why would people still have an interest in opening your email advertisements?

Email marketing works because people still have an active interest in the content of their emails. Savvy clients and prospects know how to sort spam from quality email. They know how to distinguish between a catchy headline for a great product and service and a scam.

Email advertising and email marketing campaigns work. Here is the proof:

* Email marketing and email advertising, at least according to the Direct Marketing Association, are still turning a nice return on investment. In fact, for every $1 you spend on email advertising, you can expect to make between $45 and $51 dollars. That’s a better return than the average print advertisement.

* Email marketing and email advertising campaigns tend to generate more profit at a lower cost than other Internet marketing strategies.

* Email advertising is more efficient than traditional advertising because it allows the marketer and business owner to target advertisements.

* Email advertising is driven by data and drives direct sales.

* Email advertising is more likely to build relationships among consumers and potential customers, so other tools like web linking become possible.

Website promotion and search engine marketing are more likely to be successful when email advertising strategies are in place. It’s that simple.


Do’s & Don’ts Of Email Marketing

There are many email marketing do’s and don’ts. If you engage in best practices, then the odds are that you will have a successful email marketing campaign.

Use the list below to see how well you are managing your email marketing campaign. Don’t beat yourself up if you find you have committed an email marketing don’t – just find a way to fix the problem to enhance your Internet marketing and web promotions.

Email Marketing Do’s

* Do define your target audience.

* Set up an email marketing campaign.

* Create a website that entices your prospects.

* Survey your competition.

* Engage in some form of search engine optimization.

Email Marketing Don’ts

* Plan to email everyone regardless of if they have an interest in your products and services.

* Spam. No one wants to spam, and if you do you could end up paying huge penalties because of CAN-SPAM or being banned from all major ISPs. Then you won’t have to worry about your business and email marketing strategy because you won’t have one.

* Make your website too busy or hard to navigate.

* Fail to check in on your competition and see what benefits they offer.

* Skip search engine optimization – you will lose out on opportunities to improve your page rank.

Should You Hire A Professional?

There comes a time when everyone needs professional help with some part of their business, including email marketing. How do you know if the time is right? Most small business owners reach a point where their business expands to a point where they need advice.

Let’s say, for example, that you have done all of the SEO work for your small business. Suddenly you come up with a new product idea that explodes. You end up working 80 hours a week and hire a bunch of employees. You no longer have time to run and manage your website, much less SEO. What do you do?

In cases like this it may be a good idea to delegate some tasks, so why not consider hiring an Internet marketing company to help with certain aspects of your marketing campaign like SEO or email marketing? It couldn’’t hurt, and will most likely help your business expand even more!


Email Marketing: Creating Successful Email Marketing Campaigns

Anyone can engage in an email marketing campaign but not everyone will succeed. The number one reason people fail at email marketing? They don’t reach their intended target audience.

Top Reasons People Fail At Email Marketing

Many people think email marketing is just a matter of sending an email to people on a list. All too often, the email sent is considered spam because the subject matter it doesn’t interest the recipients.

These emails lack structure, fail to define any benefits, often have a poor heading and subject line, and fail to interest customers in the product or service. Most of them end up in bulk folders or junk files and are deleted before they are read. In the worst-case scenario, the sender is reported to an ISP for spamming. What can you do to improve your email marketing techniques? Plenty!

Email Marketing Tips For Success

If you want to succeed at email marketing, you have to understand the underlying strategy. Successful email marketing uses structure. Internet marketing is part art and part science.

Good emails contain a subject, header and personal introduction. They entice the reader by outlining the benefits of a product or service. They go out to people that are interested in the products and services offered. They often tell a story, such as the story behind the individual selling the products and services. For example, you may tell an anecdote about how you got into the business, how you benefited from your product, and how you are now passing those benefits on to your customers.

You then talk about how the customers benefit. You must then also include a call-to-action. No email marketing campaign is complete without that. Even the most successful email marketing campaigns will go out up to seven times before a customer actually decides to buy the product or service. There are instances when a single email works, but this is rare. So if you don’t succeed at first, then try again. Often it takes a few tries before a target realizes you are interested in serving them well. Once you build that trust they will buy, and often buy again.


Email Advertising: Complying with CAN-SPAM

The passage of anti-spam legislation made email advertising trickier than ever. CAN-SPAM is an Act that forbids unwanted solicitation by email. Can you still engage in email advertising? Of course you can. Email advertising is not illegal. However, CAN-SPAM does mean that you have to play by the rules.

Here is a brief summary of the way CAN-SPAM affects email advertising. If you follow these rules when conducting your email web marketing, you won’t be in violation of the law.

* Make sure you get permission to email people.

* Just to be safe, make sure people double opt-in.

* Make sure you have an unsubscribe option, and if people select it, that you unsubscribe them within 10 days. Make sure that unsubscribing is a one-click process.

* Make sure that the “From” address is the advertiser in the email.

* Don’t use a fake name to advertise.

* Use proper and legitimate subject headings. Don’t lie to get someone’s attention or to encourage him or her to open your email.

* Avoid garbage language – especially the word “free” – because spam filters tend to place these emails in junk folders or bulk folders and they won’t be read.

* Include a physical address in the email – it’s required under the law. It can be your business address or a post office box; it just has to be more than an email address.

If you follow these guidelines, you can usually carry on with your email advertising without a problem. If you use a list other than your own, make sure the person or company you acquire your list from follows these rules as well. You must also make sure the content of your emails is content the user agreed to receive when they signed up for the list.


Proven Methods of Email Marketing

When it comes to successful marketing, one medium stands out from the rest – email. Email marketing has been around for a long time and continues to help businesses of all sizes reach their desired audiences. However, for email marketing and advertising to work, it’s important to understand the three forms of email marketing.

1. Opt-Ins – An opt-in is a person who has filled out a form or sent a request for information. This means if a prospective customer were interested in the type of service and/or product that you sell, and you were to send that person email marketing in response, you would be doing that person a favor and without the email being deemed spam.

2. Ezines – The great thing about ezines is that they work. In this case, people would subscribe to an online magazine called an ezine. From there, these individuals would be open to receiving information from you. This means the potential customer is not only being informed via the information within the ezine, but also provided with specific product/service information that would come to them via your email marketing.

3. Bulk Email – The advantage of using bulk email is that you get the chance to send out your message to virtually everyone. The disadvantage is that your emails could very easily reach people who do not want to receive them, which means that you sent spam. If you choose to use this as your mode of email marketing, it is critical that the message is powerful and focused. You need something that is going to get the recipient’s attention so they will be interested to click through to your website to see the products and/or services you offer.

As you can see, if you want an email marketing campaign that is going to work, one that will capture the reader’s attention and increase the likelihood of making more sales, your two best avenues are opt-ins and ezines.

To make your email marketing campaign successful, consider the following:

* Headline – Make sure the headline associated with your email is going to grab the reader’s attention. The goal in choosing a headline is to tease the reader, making him or her curious enough to open the email.

* Focus – Promote the services and/or products that offer the greatest benefit to the reader. If you have a full line of offerings, focus on just a few that would interest the broadest audience.

* Benefits – It is critical that your email marketing message provide the reader with multiple benefits. This way, the potential customer can see why the service or product you sell will help them.

When you target the right potential customers, have a strong message, and consistently send out email marketing messages, your success is assured.