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Email Marketing Help

Do you need email marketing help? Are you struggling to put together an effective strategy that gets you results with your clients or customers? Many online businesses struggle with this even though other areas of their Internet marketing campaign work very well. Even if you have a fantastic website set up and are getting a steady stream of visitors, if you have not done enough with your email program, you could be losing money. The problem with email marketing is that, if you have not had the training and experience with it, it can be difficult to do correctly.

To develop an effective email marketing plan, first start with a plan that outlines each of your goals. What is the goal of your email messaging? You can sell to your recipients, of course, but this often does not go over well with many of today’s spam haters. Instead, you may want to consider providing an informative, useful email packed with information they can use. This gets them excited about what your website has to offer and gets them to visit it. This translates into customers.

Another way to look at this is to see what building a bit of recognition can do for you. For example, you can use your newsletters or email messages to help convey information about the topic that your website or business is about. For example, perhaps you are selling an acne remedy. Use your emails to educate about acne, perhaps even using the same messages at a blog on your website. On a regular basis provide updates in the industry, new research information or anything else that helps to make your emails stand out not as a sales pitch but rather an opportunity to learn more. This allows you to become a recognized leader in the industry. You get the respect that you need and want.

At the end of the day, you do have to ask yourself one thing. Do you have the experience and knowledge to build a useful, highly accurate and regular email marketing program that gets you results? Most people do not have this skill simply because of the intense education and training it takes. If you want to learn, that is fantastic and definitely something to consider doing. On the other hand, if you just want to get the process started, it may be time to consider another option.

Hiring a professional Internet marketing service to handle your email marketing often makes sense. In some cases, you will get back the funds rather quickly simply because the professionals can put in place an email program that really gets results. If you have an email list already, half the battle is done, but if not, a professional company can help with this need as well. Take the time to consider your overall need for Internet marketing. The investment in professionals can only add to the success of your program.

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Leveraging the Benefits of Email Advertising

Email advertising involves the use of email to send advertisements to consumers, prospects, and current customers. Email advertising is a cost-efficient medium that marketers use to capture the attention of prospects and to enhance their relationships with customers.

Are you taking advantage of all email advertising has to offer, or are you missing out on the opportunity, believing that no one will read email messages because they are all spam? The email industry is still wildly successful, raking in millions of dollars each year, so read on to find out how you can take advantage of this niche in web marketing.

Email advertising is popular because there are so many benefits. Here are just a few benefits email marketing and email advertising have to offer:

* A marketer can distribute information to potential customers almost instantly.

* Marketers can acquire an exact return on their investment or ROI.

* Marketers can easily update clients, including those that un-subscribe, new subscribers, individuals who click-through, the open-rates or number of readers that open emails, and the number of people that buy. In fact, email advertising is one of the most efficient models for tracking advertisements.

* Email advertising can function automatically, with certain messages sent out on a set schedule, triggered by other pre-existing messages.

As with anything there are pros and cons to email advertising. Some companies have a tendency to spam potential consumers, and this can be a hassle. This is one reason Congress passed the CAN-SPAM Act, to help protect consumers from would-be spammers.

This means that you need to carefully select the email advertising company with which you do business. Reputable email advertising companies have lists of people who have opted in to receive ad messages. When you use these companies, your email ad won’t be considered spam, and you won’t run afoul of the law.

The bottom line is that email advertising can be extremely effective, providing you partner with the right company.

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Squeeze Pages are Key to Email Advertising

You may have heard about permission marketing, or attraction marketing, as it is quickly becoming the marketing method of choice by many online businesses. The primary difference between permission based marketing and spam is that the individual receiving the marketing pieces has in some way requested the information, or opted-in to have the material sent to them.

One of the best ways to generate a list for email advertising is to use a squeeze page on your primary website. Or, you can use a squeeze page in combination with other marketing efforts.

Squeeze pages are important marketing components to be used in combination with all of the marketing concepts discussed so far. When you are marketing to drive people to your business website, you need a way to capture their information for future drip marketing efforts.

A squeeze page is a short webpage that asks the visitor to opt in before they can proceed any further. Sometimes the visitor will be directed to your home page if they choose not to opt in.

For other businesses, if visitors choose not to opt in, they will be redirected away from the website all together. The rationale for a squeeze page is that most visitors won’t click on an ad or make a purchase on your site during their first visit. So, in order to generate revenue from online visitors, most businesses need to capture the website visitors’ information for long-term drip marketing efforts. A squeeze page can open the door for future marketing efforts when the visitor chooses to opt in, as the email and name can be used regularly for email marketing.

Some common methods in which to get website visitors to opt-in are:

* A Free newsletter subscription
* A Free report
* A Free eBook

If the information is relevant and informative for the visitors, they will be inclined to opt in to receive it. And, many email autoresponder programs will immediately deliver the material to the online visitor, making the entire transaction simple and quick for both parties.

When a squeeze page is used correctly, you will have an increase in subscribers or an increase in the number of leads to whom you can market over time.

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Sending out Information via Email Marketing

Using email marketing is an excellent way to build a great online business. An increasing number of website owners are using the power of email marketing to let people around the globe know about products or services being sold. Unlike other types of website promotion, email marketing allows you to reach thousands – or hundreds of thousands – of people in one step, making this an efficient and cost effective way to generate traffic to your website.

Of course, while email marketing has to include a message that people are interested in receiving, it also has to have a signature file. Without this, you could send email after email and not see the results you had hoped for. However, with a signature file, you have the opportunity to include a brief statement about the company, as well as an active link so people can simply click through with a second Internet browser window.

Remember, email marketing works in a number of ways. In addition to providing people who have opted in to receive an article, email, or newsletter, these emails can also be sent out to family and friends who in turn will send them out to other family members and friends. Again, providing a signature file within the body of the email lets anyone interested click through, which ultimately makes yours a more profitable online business.

When you start working on your email marketing campaign, the experts will advise that when sending out an ezine, which would include a live link, that you place it in the body of the email in more than one place. For instance, if you had sent an email marketing campaign out that included two paragraphs announcing a new product, you could also include an ezine with more information as a part of the email. To help people reach the free ezine easily and quickly, a live link is placed several times in those two paragraphs, giving you more bang for the buck.

Another very important aspect of using email marketing for web promotion is to make sure people have the option to cancel if they wish. Typically, you see email marketing that includes another link at the very bottom saying something to the effect of, “to unsubscribe – click here.” While you might think this will cause you to lose customers, the truth is that if you do not provide this, you’re breaking the law. The last thing you want is to be blacklisted, so an opt-out option is a necessity.

Overall, email marketing is an exceptional way to reach potential customers who are already interested in the products or services you provide. You simply have to give them the mechanism – the embedded links – to reach your site.

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Creating Email Autoresponders for Your Business

Email autoresponders are an effective way to deliver information to your prospects and clients, and are quick and inexpensive when compared to other marketing techniques. When you are ready to create your actual email autoresponder, there are several things to consider.

Step 1- Create Your Email Autoresponder Objective

The first step is to determine your objective for the email. Do you want people to click on a link within the email? If so, where are you going to direct them? They could be directed to one of your affiliate links, where you could attempt to generate affiliate income. They could be directed to a product page. They could be directed to an opt-in page or they could be directed to a long form sales letter landing page. You can use one or a combination of strategies when marketing with email autoresponders.

Step 2- Develop and Implement a Call to Action

Each of these calls to action or responses that you are attempting to solicit from the reader will be embedded in your actual email autoresponder. They may be added as a text link, as a direct URL link, as a business phone number, or as a request for an email. One of the advantages of an email autoresponder as a marketing tool is that since it is electronic, all of your links will be live, taking the visitor directly where you want them to go.

Step 3- Develop the Email’s Content

Once you have determined what your goal is in terms of a call to action, you can determine the actual content of the email autoresponder. The content that will work the best for your email autoresponder will be determined by the type of business you have.

You will likely have a variety of emails that you will use as part of your direct marketing campaign. For example, you may have a single email autoresponder that you will use to follow up with a new marketing lead to serve as an introduction. If you offered something written for free, you may use an email autoresponder to deliver this information. If you are working to convert leads into paying customers, you may use an entire series of 10-25 emails that are sent out weekly, bi-weekly or monthly to keep your generated lead list warm. You may need to work with your methods over time to select the best ones for your business opportunity.

Step 4- Creating your Email Autoresponder

When you are creating the actual email, it needs to have several components in order to be successful. The first is that it needs to have an attention grabbing headline. People scroll through their emails quickly, reading the subject lines first. Next, if they choose to open the email, they will quickly glance at the headline to determine if they want to read the content or delete it. Some headlines use questions, some use powerful statements, and some use fear to get the viewer to read the rest of the email.

Beyond your headline, the email needs to have a logical flow in the form of a sales funnel, starting from a high level overview and ending with the call to action.

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