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If you run a local business, you may have put off starting a business blog because you don’t think it will help attract local customers. The truth is, a business blog is absolutely necessary for a local business. That’s because more and more consumers are looking for information online before they buy products or services, and that includes those who plan to buy locally. If you operate a local business, here are some reasons why you should consider starting a business blog right away.

Get Word of Mouth Business Via Your Blog

Today’s consumers still rely on recommendations from friends and family when they make their buying decisions, but they don’t pass along the information over a cup of coffee like they used to. Today, people use their social media accounts to let their networks know when they have found a product they are pleased with. And when you run a business blog, it gives them an easy way to recommend your business to their friends by liking, sharing, or tweeting your blog posts.

Boost Your Local Search Engine Results

More and more consumers are relying on local business directories and search engines that use geographically relevant results to find businesses in their area that sell the products and services they need. In order to show up in these search engine results, you will need quality content that points the search engine spiders to your website. One of the best ways to quickly build enough content is to use your blog to create posts that are optimized for local SEO.

Build Your Local Reputation

Local consumers want to do business with the area expert, and maintaining a business blog is one of the best ways to build that reputation in your area. By posting relevant, well researched information about your industry, local consumers will come to rely on you for the information they need. There is just no marketing strategy that can compete with a good reputation when it comes to reaching local consumers.

Our blogging service not only specializes in in creating quality business blogs for our clients, but we also understand how to create localized blogs that use the latest SEO techniques for those businesses that are looking to increase their local business. Give us a call and let us tell you how we can help to build your local market share today.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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