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Do you run a business blog, but can’t figure out how to promote it? Maybe you’re thinking about creating a business blog, and first want to understand everything that goes into marketing one. You’re in luck, because as the longest standing internet marketing company out there, we’ve learned a thing or two about how to market business blogs. Here are seven things you can do to get your blog seen.

#1 Use Your Website to Promote it.

And we don’t just mean placing a blog link in some obscure menu on your site. If you want to build your blog audience, you will have to be aggressive in promoting it. Give it a prominent place on your website, and if you’re serious, include a running tab to the side of your latest posts.

#2 Promote it on Your Print Materials

People love to find good blogs about the things they’re interested in, and if you’re handing out a business card, sending out a letter on your company’s stationary, or handing a potential customer a brochure, chances are, those are the very people who would be interested in your blog. Make sure they can find it by including your blog’s website address on all printed materials.

#3 Create an Email Signature

How many emails do you send out a day? What if everyone who read an email from you also saw your blog address? It’s easy to do by simply creating an email signature that includes a link to your blog.

#4 Post to Social Media

Social media is the mode of communication these days, and there is no better way to get the word out about your blogs than to post them to all of your SM outlets, like Facebook, Twitter, LinkedIn, and Google +.

#5 Write for Other Bloggers

When you write a guest post for another blogger, readers will see that you have a blog of your own, and that can bring you new readers. Just make sure that whenever you write a guest post, it’s compelling enough to make readers want to find out more about your own blog, and provide them a link to do so.

#6 Be Committed

Blogging won’t bring you good results if you just intermittently blog when you feel like it. Readers want to know that they can trust you to provide them with ongoing, relevant content. Create a blogging schedule and stick to it.

#7 Get Help

Finally, if you love the idea of creating a business blog, but don’t think you have the time, energy or skill to do it right, contact us and we’ll tell you how we can not only create the perfect business blog for you, but will also help you promote it.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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