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Savvy business owners and entrepreneurs understand the importance of blogs to their marketing success. An effective blog can serve multiple marketing purposes, and offer many benefits both directly and indirectly. With the right strategy, a blog can increase your SEO value, boost your page rank, increase your local market, attract new customers and keep existing customers engaged with your business. With all of those benefits, you would think that starting and maintaining a blog for marketing purpose would be a no-brainer. Unfortunately, there’s one major reason that many small business owners avoid blog marketing like the plague.

Building a successful online marketing blog is a lot of work.

The fact is, more than nearly any other type of online marketing, blogs require a lot of time and attention. Writing two or more posts per week takes time. You need to research your subjects, figure out your aims and, most important of all, write them and post them. For many business owners, that presents a problem. They may be the best salesmen or dentist in town, but when it comes to writing, they’re the best salesman or dentist in town.

And that’s not a good thing, especially these days, with Google and other search engines putting the emphasis on quality, informative writing. It’s not like the old days, when you could post pages and pages of nothing but keywords related to your business. In today’s world, your blog had better add something valuable to the conversation, or it’s useless. In fact, in the online marketing world, it’s worse than useless, thanks to Google’s recent policy of holding bad links and low-quality information against websites. If your blog – offsite or onsite – is an obvious marketing attempt, is poorly written or simply duplicates information that’s already out there, you could actually do more harm than good to your marketing attempts.

That’s why many businesses hire blog writing services like ours. We employ professional writers with years of experience writing online content of all kinds, including blogs. The right blog marketing service can provide you with well-researched, well-written blog posts that you can post to your blog – or, if you’d rather, post them for you. In addition to providing ready-made blog posts that are 100% original, a blog writing service like ours can even create multiple offsite blogs and write posts that link back to your main business website.

If you think blogging is too much work, or believe that you don’t have the time or talent to write great blog posts, talk to us about your needs. We make blog marketing easy.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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