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Marketing yourself or your law firm can feel like a tricky thing. There are ethical and legal considerations to take into account, as well as the chance of damaging your reputation as a “serious” attorney. Social media disaster stories about politicians, lawyers and CEOs who make serious missteps on Twitter, Facebook or their personal blogs are enough to give any lawyer nightmares – but blog marketing and social media promotion don’t have to be a mine field. There are many ways that lawyers can use blogs and social media accounts to drum up some serious rain for their practices, as long as they keep a few important things in mind.
Know Your Objective
Before you start writing, know where you’re going. That’s as true for individual blog posts as it is for your overall social media marketing strategy. A legal blog can have any one of several objectives, or a combination of them. The most common objectives for lawyer’s blogs are:
- Attract New Clients
- Establish Expertise
- Build Name Recognition
- Increase Traffic to Your Business Website
Your objective will determine everything from the type of blog posts you publish to the social media platforms you use for promoting your practice.
Identify Your Audience
Your audience will depend upon both your practice and your chosen objective – and your blog and social media marketing strategy will depend upon your audience. If you rely on other lawyers or top-level CEOs for referrals, for example, you might focus on sharing your blog posts on LinkedIn, where you’re more likely to connect with others in the legal profession. If, on the other hand, you’re hoping for media attention, you might use trending hash tags on Twitter to attract local reporters to your legal blog.
Decide on a Focus for Your Blog
Once you’ve figured out the who and the what, you’ll need to decide on a focus for your blog. Many legal firms use their blogs to highlight their victories and expertise. Others use offsite blogs about their practice areas to drive traffic to their firm website. This blog marketing strategy can be particularly effective in expanding your client base – and has the added benefit of letting you outsource the writing and blogging. If you specialize in family law, for example, you can hire a blog writing service to create and maintain a blog about issues that often arise in family law, linking their posts back to appropriate pages on your official website. Outsourcing your legal blog may also reduce your legal liability by placing some distance between the writing on the blog and your practice.
Blog marketing and social media promotion can be a major boon for your law practice. Talk to us about how our blog writing services and social media marketing packages can help bring more attention to your law firm.
This post was written by
I have been doing SEO for 15yrs now!
Chris Robertson
