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It’s 2015, and content is still king. In fact, content will be more important than ever to your marketing efforts, and that’s true whether you’re connecting with customers face to face or strictly via the Web. However, that doesn’t mean you can just keep churning out random blog posts and hoping something will attract attention. If you want to stand out in an increasingly crowded and specialized field, you’ve got to pay attention to what the latest marketing research shows. These are five important trends to follow in the coming year.

Target Your Audience

Know the audience you want to attract so that you can target your blog posts directly to them. That means knowing not only what information your audience is looking for, but also putting it in the right language and sharing it on the right platform. If you choose to outsource your content to a blog writing service, let them know the demographics of your target audience so they can target their content for best effect.

Search Engine Optimization and Quality Content Will Always Win

Great content and good SEO work hand in hand – but there’s no formulaic way to get your SEO right. According to Matt Cutts, the Google SEO guy, it’s important to get your keywords on the page – but once or twice is enough. At the same time, you can’t neglect good writing and good content. The more unique your content is, the more likely it is to rank highly in the search engines.

Social Media Is Vital to Online Marketing

Facebook, Twitter, LinkedIn, Instagram, Pinterest – the major social media platforms are no longer adjuncts to online marketing. They’re mainstays. Social media marketing is no longer about tweeting links to your blog posts. Each of the social media platforms works best with specific types of marketing and for specific purposes. That’s why our social media marketing service includes content that’s written specifically for sharing on the various platforms.

Coordinate Campaigns Across Multiple Platforms

Despite the fact that each social media platform has its own personality, marketers are discovering that their campaigns work best when they adapt them across several platforms. It can be as simple as publishing a post on a blog, tweeting a single stat from that post with a link back to it on Twitter, sharing the post with a photo and a longer quote on Facebook, and summarizing the post on Google+. All of it should funnel back to a landing page on your business website.

A Media Hub Strategy Works Best

The most effective strategy for marketing will continue to be the media hub – a configuration where your business website is your major online property, and is fed by links from social media accounts and offsite blogs. This kind of strategy allows you to control your incoming links as well as your onsite content, and makes it easier for you to measure the success of your lead generation strategies.

Learn more about how social media marketing and blog writing can help launch your best year ever. Talk to us about our blog marketing and social media services and what we can do for you.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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