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If you have a business website, there’s a good chance you’ve thought about starting a blog. You may even have tried to start one, only to give up when you realized how much work actually goes into crafting relevant, well-written content that attracts attention to your website. One of the beauties of working with a blogging service is that you don’t have to think about creating relevant content or remember to promote your blog or make the time to write and publish blog posts. It’s all done for you for a small weekly or monthly fee.  If you’ve never thought about the ways a blogging service can help build traffic and bring customers to your website, these few examples might help you see the value your business could be reaping.

Teach Customers How to Use Your Products

No matter what you sell, your customers are always looking for new ideas on how to use your products. How-to posts are among the most popular types of marketing content you’ll find online. Whether you’re showing your customers how to use wood stain for a cool effect or explaining to executives how to get the most out of your productivity software, you’ve got a ready-made audience and market for your products.

Solve Problems for Your Customers

Does your product solve a problem for customers? A well-crafted blog post can point out solutions your customers may not have considered. From plumbing advice to toilet-training tips, people turn to online sources for advice on some of life’s most common and most frustrating problems. If your blog supplies the answer, you’ve earned yourself a customer.

Be a Thought Leader

Are you an expert in your field? Whether you’re a business consultant, a personal coach or an inspirational speaker, people want to hear from you – and a blogging service can help you be heard. The best services employ professional writers who can supply a steady stream of blog posts focusing on major topics in your industry and help establish you as an expert to consult when they need to know.

Offer Tips on How to Get Things Done

LifeHacker has become one of the most popular sites on the Web by pioneering one simple type of content: tips on how to do everyday things more easily. Short posts on making life better through your products are a great way to attract attention to your website and boost your sales.

Provide Valuable Information

Blogs can provide information that people – your prospective customers – are looking for. The information will vary depending on your industry.  For example, a dentist might explain how various dental services work, and a child care center might offer posts about child development or fun activities to do with kids.  Blog services are expert at tailoring content for your business.

Reap the benefits of blogging without doing the work. Check out the content marketing and blogging services we offer to see how we can help your business prosper.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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