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Blogging for business is a different animal than blogging for your personal interests. It also requires a different kind of writing than sales copy. Essentially, the reason you write a business blog is to attract potential customers and engage with them. Remember the old sales adage: it takes an average of seven contacts with a prospective customer before you make the sale. With a business blog, you put the first few of those contacts on auto-pilot, which makes your selling job that much easier. If you do a good job of blogging, by the time your potential customer makes contact with you, she’s already primed to buy. How does that happen? Here are five ways that your business blog helps you make those crucial seven contacts with prospective customers.
A Blog Raises Awareness of Your Company
Regular blog posts, coupled with good blog promotion, make your company more visible on the Web. With an authoritative, well-written blog, your website is far more likely to come up in search engine results – especially if you engage a blogging service that promotes your posts by submitting them to search engines as soon as they’re written.
A Business Blog Starts a Conversation with Your Prospects
When you write engaging, informative posts – or have them written for you by a blog service – you are opening the conversation with your potential customers. A good blog post is an opening gambit – it offers information or a solution, or it asks a question. You can carry the conversation further if you choose to allow comments and respond to them on your blog, but it’s not necessary.
An Informative Blog Develops Your Authority in Your Business Niche
The more informative your blog is, the more trust you’ll gain from search engines – a metric they refer to as “authority.” The search engines increase your authority factor based on a number of factors, including the links you share, the people and sites that link back to you, the number of readers you have and the number of times your content is shared with others. Well-written articles on timely, interesting subjects – the kind you’ll get from a top-notch blogging service like ours – engage others and encourage them to share your posts and link to them from other sites. (We can help there, too. We’ll create up to two blogs with informative posts that can link back to your main business site, on whichever pages you choose, increasing your authority with the search engines and boosting your website in the rankings.)
Good Blog Posts Tell Your Potential Customers How You Can Solve Their Problems
Blog copy is less promotional and more informational than sales copy. When you engage a good blog writing service to develop your blogs, you’ll be posting information that helps your customers visualize how your products or services can make their lives easier and solve their problems. In turn, that preps your potential customers to come looking for you instead of the reverse.
How You Can Make Blogging Easier
Of course, blogging takes a lot of time and energy – but it doesn’t have to. The easiest way of all to start and maintain a successful business blog is to let someone else do it for you. Blogging services like ours will work with you to develop a content plan and get you started with a business blog that’s an asset to your business without being a drain on your time.
This post was written by
I have been doing SEO for 15yrs now!
Chris Robertson
