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Every business that sells products and services realizes that international marketing is necessary for success. As such, one of the simplest ways to take advantage of international marketing is by investing in an international website. By doing so, even a small, internationally focused website will attract a global clientele.
What makes an international website so special? How is it different from an ordinary or traditional web page? For any website to be successful there are a few key features it must have, like easy navigation and a clear mission or purpose. However, there are core features any website interested in attracting international visitors must have that a traditional website may or may not have.
One of the best steps you can take toward creating an internationally friendly site is to create a site that is communication and reader friendly. Many people will read a website in English even if that is not their native language. You may decide to translate your website into a couple of popular languages. Regardless, you should always make your site easy-to-understand and read.
For example, you can avoid using slang or metaphors that non-native English speakers would not know. You can also avoid using any jargon or technical terms that visitors may not be familiar with.
In addition, if you plan to target an international audience, you can keep local traditions to yourself. Not everyone in the world celebrates Memorial Day, for example, so someone at your business should be available to answer questions even on U.S. holidays.
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I have been doing SEO for 15yrs now!
Chris Robertson
