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The ears of Internet marketers and advertisers perked up when Microsoft recently announced it had inked a deal with Verizon to deliver mobile search and advertising. The agreement, which runs for five years, will hit the consumer market in a few months via Verizon Wireless feature phones and smartphones.

According to the company’s press release:

The addition of Microsoft’s mobile search and advertising services enhance the long-standing strategic Verizon-Microsoft relationship. Under the five-year agreement, Microsoft will manage search and display advertising on Verizon’s Mobile Web service, creating a one-stop integrated way for advertisers and ad agencies to reach mobile consumers.

There was no word about the terms of the agreement, but the press release went on to say:

Microsoft CEO Steve Ballmer said, “Mobile search and mobile advertising offer tremendous opportunities for innovation and growth, and Microsoft is in a unique position to deliver a fully integrated, voice-enabled solution for Verizon’s customers. We are confident that our advanced mobile search and mobile advertising technologies will help consumers get the most out of their mobile computing experience and help advertisers reach consumers who are on the go more effectively.”

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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