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When it comes to website promotion, there are many possibilities. One important strategy is to use reciprocal web links. These are links agreed on by two online businesses to help build more and mutual traffic.

Now, the interesting thing about reciprocal web links is that there are options within this website promotion tool. For instance, the three-way-link, also called a multi-way-link is where one website links to a second website, which then links to a third website. The greatest benefit is that now, you have three online businesses supporting each other’s efforts in building a strong and profitable company.

The great thing about using reciprocal web links is that they are so easy to obtain. First, start by joining actual link exchange websites. This allows you to ask for reciprocal web links from additional sites. When conducting a search to locate these sites, keep in mind that you want a website that gives you the ability to confirm that your link has actually been placed.

Second, within your own online business, you can also add a link exchange. In this scenario, the reciprocal web links can be requested by people who have already visited your site or those who have acknowledged that they are interested in the product and/or service being sold.

Unfortunately, some people believe that reciprocal web links are not very effective, believing that other marketing promotion options are better. For instance, there are some search engines that have technology to locate reciprocal web links and actually discount or eliminate them in rankings.

However, there are other search engines that support reciprocal web links, which means they are beneficial in helping to promote your site and increase traffic. The key to making reciprocal web links work is to keep it simple. The keys are to exchange only the link that is relevant to your own website and then make sure your site offers great content so visitors want to come back for more.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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