web analytics

Get MORE Facebook Fans & Likes

The ideal press release service is one that allows total control. That is with the exception of the rules imposed by the service in order to preserve the quality of the article. Without those rules, the press release service would be an absolute mess. Luckily, there are some quality services out there that can distribute a newsworthy press release in no time. It is just a matter of abiding by the rules.

How the service works

A press release service distributes press releases to the many directories around the web. They hire a group of individuals to sift through all of the press releases that are received so that they can keep the good ones and throw out the bad ones. Many news professionals are very aware of this process. Because the releases have already been reviewed by a professional, certain directories are able to post the press releases they receive to news outlets such as Google News.

A press release is very powerful, so exposure through an outlet such as Google News is a big deal. The biggest names in news have stories posted there every single day. Because of the reputations of some of the directories submitted to by the press release service, press releases find themselves posted amongst these news stories every single day. When someone is looking for something in the news or simply browsing the news, they come across these press releases and they click on them.

Increasing effectiveness

Using a press release service comes with a fee, but it is very effective in driving more customers to a business. This is because there can be hundreds of press release directories submitted to. Since some of these directories charge a fee, the press release service is going to integrate that fee into their charge. However, some are able to work out deals that allow them to put together an incredible package. The package includes their fee, the discounted fees of the pay directories, and any other service that is required. With all of these elements together, the press release service is able to effectively drive traffic and make a business more profitable. The results become evident in no time.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

 • Google + • Facebook  • Twitter

Be Sociable, Share!

Leave a Reply

You must be logged in to post a comment.