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As more and more people create websites for their businesses, institutions, and other organizations and as the need to rank high in search engine results pages (SERPs) increases, many search engine optimization consulting services have come up. So, how do you ensure you pick the best consultancy?

There are several factors to consider if you want the best search engine optimization consulting service. Consider the number of years the consultant has been doing SEO. Experience is even more important than formal education. Consider the reliability of the company. The company must work on your project and it must guarantee results within a certain period. Ensure that the company only does White Hat SEO since Black Hat SEO tactics like spamdexing could land you into trouble while Grey Hat SEO tactics like duplicate content are never effective.

To check on the credibility and reliability of the search engine optimization consulting service, read independent reviews in magazines or review websites. Reviews are important because they give you both the pros and the cons of the consultancy. You could get tips on a good SEO consultancy from an online community (such as a discussion forum on SEO). Other good sources of information are customer testimonials and recommendations from friends, relatives, or colleagues who have used the services of such consultants before. Ask for a portfolio of past clients and call the clients for an overview of the credibility and reliability of the consultancy. Alarm bells should be raised by any consultant who fails to provide this information.

Search far and wide to increase your chances of getting a good search engine optimization consulting service. This follows the laws of probability. The best place to compare different options is over the Internet. The fact that you are not restricted to a particular area with an online search means that you are more likely to find exactly what you are looking for and to get a good rate.

Consider the licensing of the consultancy by the relevant regulatory bodies. This ensures you only get a credible and reliable service. If you want the best search engine optimization consulting service, do not make cost considerations your primary considerations. You expect to pay for quality service. If you have an IT team, let it do due diligence to ensure that you get the best consulting service.

Going for the best consultant in the industry is a good idea, but avoid such consultants if they have too much on their in-trays since this means your portfolio will not get 100% attention. Do not shy away from dipping a top in the water. A 3- to 4-month trial/test/pilot will ensure you get the best search engine optimization consulting service.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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