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Email marketing is the means of communicating with your customers or potential customers through email, rather through other mediums. Anyone can send an email, but not everyone can send a sales-oriented email that gets people to click through to the website and get the sale. The process of using email marketing can be outstanding, though, because it is easy to do (with experience) and it gets consistent results.

Contrary to what many people believe, following the rules about spam is easy when you have a system in place to help you. The system should insure that anyone who visits your website is able to sign up for your emails in some form. There are methods for doing this that are highly acceptable and that work very well. Once they sign up and approve you sending emails to them, you need to send information they are able to and willing to read.

Here are some tips for successful email marketing.

1. Gather your email addresses legally. Depending on the methods you use, and the emails you plan to send, you may need an electronic record of this so that you have protection from spam challenges.

2. Design interactive email marketing messages. They should encourage people to want to click through to the website. They should also be designed so that the reader thinks: I have to click here to find out more.

3. Powerful subject line. It is important to know how to structure an email marketing subject line that is captivating enough that the individuals will respond to it quickly.

4. The email should contain something valuable to the reader. In other words, you are less likely to get results if you are sending emails to untargeted individuals. In addition, you also may want to consider the benefits of an email that offers information, news, and education, as well as special offers.

5. Manage the graphics carefully. A boring typeface and a black and white image are not necessary, but you do have to make graphics livable when it comes to email messages. If they have to wait a long time to see your email, they are likely not going to respond to it.

In the process of creating successful email marketing messages, there are several things to keep in mind. The most important is that you have something that they need or want, perhaps something that can solve their problem. Once you hit potential customers at this level, and do it properly, you can transform prospects into regular customers.

It is often beneficial to hire a professional to manage the email marketing for an online business. These experts can manage every aspect of the project to insure that it gets the results you need.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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