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If you have a business and enjoy writing, you’re going to find that you are able promote their business with articles. But not everyone knows how he or she can do this. Here are some ways that article marketing can be used to promote a business.

1. First, the business owner has to find topics for the articles. They can find the topics through message forums for businesses, chat rooms, discussion groups that they join, and ezines that they can subscribe to.

They should remember to do research and learn through asking questions and reading. Another good thing to do is to read other articles, because that might give them some ideas. The person shouldn’t copy the content but write it in a way that makes it unique.

2. Once the person has a topic, the next step is to give it an eye-catching title and start writing it. If the person isn’t an expert in that particular topic, research is going to be required. The article should be interesting to read and make the reader want to come and visit your site.

3. After the article has been written and checked for errors, the next step is to submit it to different places, like article directories and message boards. The directories that are chosen should have a page rank that is high, because they will ensure that your article is seen more often.

4. The person should remember to include a resource box in the article, which will include the author’s name and the website’s link. When someone reads the article and they want to know more, the link is going to be right there so that they can click on it. Owners of websites are always looking for website content and they often look in article directories. When websites owners download the articles that the person has written, they will see the link and possibly click on it. When a person writes a lot of articles and then submits them to directories, they will get more people going to their website through the links.

5. It’s important for the person to remember to make the article different for each of the directories that they submit it to. This will ensure that the article is accepted. This can be accomplished by rewriting one or two paragraphs of the article and changing the title.

Article marketing is one of the best mechanisms to increase traffic to your website.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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