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If you have an ecommerce site and engage in Internet marketing efforts, then you know that the holiday season was fairly brutal for etailers as well as for retailers. comScore (www.comscore.com), a company that specializes in online metrics, recently compared online holiday spending to retail holiday spending (as reported by MasterCard), and found a number of interesting trends.

Overall, online spending showed significant year-over-year increases in three categories: sport and fitness (up 18%); video games, consoles, and accessories (up 14%); and apparel and accessories (up 4%). This is especially interesting in light of an overall decrease in apparel spending of 19% to 21%.

According to a comScore press release:

“For an online holiday shopping season that recorded a disappointing 3-percent decline in sales, a positive note is that e-commerce trends outperformed overall consumer spending in several product categories, which is to say that e-commerce continued to capture an increasing share of consumers’ wallet,” said comScore chairman Gian Fulgoni. “Clearly, 2008 was an extremely challenging time for many retailers, and the beginning of 2009 may not be much better. But when the consumer economy eventually does rebound, e-commerce is poised to benefit from its emergence as an important consumer sales channel.”

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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