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Something that has become popular recently is the use of articles for marketing a website. But a lot of people don’t know what to do or how to get started. They don’t know what will work to help them get more traffic to a website. Here are some tips to multiply the positive effects of article marketing.

1. Write articles that will appeal to everyone – Even if the product is something for a specific group, that doesn’t mean that others aren’t going to buy the products. For example, say you are selling bath and body products for women. If a man is looking for something for his wife’s birthday, he is going to want information that will help him choose the right product. So write articles in terms that people are going to understand, no matter who they are.

2. Make sure that a bio or byline is included – Because so many people are having people write their articles for them, knowing that someone who actually is familiar with the subject wrote the article is a big plus. Along with taking people to your site, it might just make them ask you to write material for them.

3. Sell your articles – Along with being a great marketing tool, they are also a great way to make money. You may find that people are willing to pay you for your articles if they are well written.

4. Invite questions – Make sure that you allow people the ability to ask you questions. This will provide you with more content ideas and keep bringing them back to see what you said. It’s also a good idea to have a FAQ page on your website. This will let people know that you welcome questions and that you take the time to answer them.

When you write articles, make the person feel as if you are speaking directly to them. Let them know that you are ready to answer questions and that you are here for them. Anticipate the questions that they are going to have before they ask them. Stand back and look at your site and think to yourself, Now, if I was a first time visitor, what would I want to know?

When you think about it from your audience’s point of view, you will find that you have a lot of ideas for articles and generate more traffic to your website.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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