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Handling press release distribution for your company is a huge task. Not only do you need to write a press release that conveys your message in the proper format, but you also need to insure that the press release gets to the required outlets as quickly as possible. In fact, it does not even matter what your message is or the industry that you are in. Press releases are one of the most important tools you have for marketing your business and should be used on a regular basis.

A press release is a message that is newsworthy. This is often the first problem with press releases. Companies that write their own often fail to hit this nail on the head, which could mean that no one ever reads your press release. This problem could end up costing your business considerably. What is newsworthy, then? This is a term that simply means that the copy has some news in it. There is some information that is new, interesting or otherwise unique.

For example, perhaps you have redesigned your website and you want the world to know all about it. You can get this type of news out through a press release. Titling a release “XYZ Company Announces Newly Designed Website Targeting Customers’ Needs” can help you to get the information into the hands of those who can spread the word. On the other hand, you definitely do not want to bother with a press release that simply says, “We’ve got a new website, come and see it.” This does not even target the proper audience. That is because the audience you are writing to is not the consumer per se. Rather, it is the news people who will then distribute the news to the media. This can be rather complex, but it is essential for the press release to be written properly if you plan to see any results.

When it comes to press releases, the problems do not stop there. They often move into the realm of press release distribution, too. People often fail to submit their press releases to enough organizations. The process can be dull, boring, and time consuming, not to mention often riddled with error messages. Instead of going through all of this, many people just stop submitting, which ends up costing your business money.

So, the bottom line is that you do need to use press releases. You absolutely need to invest in this tool because it provides your business with the resources it needs to prosper. But, you have to do so in the right manner. The right manner stems from using a professional press release distribution tool or service. They will handle helping you to write a professional press release and then you can count on getting the results you are hoping for through them. At the end of the day, you have the results you want: more people coming to your website.



This post was written by

Jason Ratzlaff – who has written posts on Website Promotion Strategy.
I have been doing SEO for 8yrs now! Jason Ratzlaff

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