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Email advertising involves the use of email to send advertisements to consumers, prospects, and current customers. Email advertising is a cost-efficient medium that marketers use to capture the attention of prospects and to enhance their relationships with customers.

Are you taking advantage of all email advertising has to offer, or are you missing out on the opportunity, believing that no one will read email messages because they are all spam? The email industry is still wildly successful, raking in millions of dollars each year, so read on to find out how you can take advantage of this niche in web marketing.

Email advertising is popular because there are so many benefits. Here are just a few benefits email marketing and email advertising have to offer:

* A marketer can distribute information to potential customers almost instantly.

* Marketers can acquire an exact return on their investment or ROI.

* Marketers can easily update clients, including those that un-subscribe, new subscribers, individuals who click-through, the open-rates or number of readers that open emails, and the number of people that buy. In fact, email advertising is one of the most efficient models for tracking advertisements.

* Email advertising can function automatically, with certain messages sent out on a set schedule, triggered by other pre-existing messages.

As with anything there are pros and cons to email advertising. Some companies have a tendency to spam potential consumers, and this can be a hassle. This is one reason Congress passed the CAN-SPAM Act, to help protect consumers from would-be spammers.

This means that you need to carefully select the email advertising company with which you do business. Reputable email advertising companies have lists of people who have opted in to receive ad messages. When you use these companies, your email ad won’t be considered spam, and you won’t run afoul of the law.

The bottom line is that email advertising can be extremely effective, providing you partner with the right company.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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