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Search engine optimization is a big mystery to some people – until they realize that it requires the same skills they use every day to find things. If you want to increase web traffic, common sense will go a long way toward achieving that goal. For instance, if you’re looking for a Toyota dealer, you’ll get out the yellow book and look first for automobile dealers. Then you’ll go down the list and look for those that handle Toyotas.

When you get the Sunday paper, you want to look at the Toyota ads. So what do you do? You can look on the front page of the paper at the index and find out where the car ads are; you can go to that section and look for any dealers that sell Toyotas. You don’t pay a lot of attention to the rest of the paper or to the rest of the automobile ads because you are only interested in a Toyota.

There you are! That’s what keywords are about. Knowing that the keywords come from the searches real live people use in the search engines will help you understand how you can use them to increase your web traffic. You want to use the words people are using when they go to Google and other search engines to find the information they want. Those are the words and phrases you want to incorporate in your website copy. By so doing, you will increase web traffic, but the point is you will be assisting the searcher in finding your site.

So if you’re selling Toyotas, you would certainly want to include automobiles and dealers in your copy, but also Toyota, not because of any mysterious formula but because it’s common sense. It’s the way people think. They also describe what you’re selling, and the reader’s attention will be drawn to your site.

So what are you selling that people will want to know about? You can increase web traffic to your site if what they are looking for matches what your website is selling. So when you’re writing copy for your site, remember that it’s the site’s visitors you’re writing for. Placing keywords in such a way that they guide the searcher to what he or she is looking for is the best possible way to increase web traffic to your site. No mumbo jumbo, just common sense.

Even if you were not trying to optimize your site for the search engines, wouldn’t your copy still contain keywords? Position them in such a way that they will lead your visitors to the products or services they are looking for. Put them in the headlines, for instance, so visitors will know what the rest of the page is about. How about subheads? Of course! People who look for things on the Internet tend to scan instead of reading, so make it easy for them.

And, of course, your keywords will need to be in the body copy. You can’t sell Toyotas without mentioning them.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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