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Web linking – the process of sprinkling hyperlinks to your website on other websites – is a vital part of owning and operating and online business but for it to work, there are many things to consider.

The truth is that, while web linking can be highly effective and beneficial, there are some pitfalls. When talking about web linking, you have inline links, hypertext reference links, and framing. Each of these options is designed to work differently:

* Inline Links – With this, computer code creates the link. Then, each of the links works by gathering pictures, text, and other types of content from a website, which is then installed onto another website.

* Hypertext Reference Links – Conspicuous text or icons generally create this kind of web linking. In this case, if a clicks on the text or icon, he or she is taken to a different page within the same website or to a different website.

* Framing – While framing is somewhat like inline web linking, the difference is that it also uses another website’s content, taking it to another site. In this case, the content from the first website shows up in a frame or window on the second site.

One of the most important things to remember is that before you start using any web linking options, you have to make sure the owner has provided you with permission to do so. Otherwise, you could quickly find yourself in legal hot water. The good news is that to increase traffic, web linking is another form of website promotion. In most cases, link owners are happy to oblige.

Unfortunately, a number of large lawsuits have been generated because people did not follow the rules. As a result, serious damage has been done, not only monetarily, but also from a reputation standpoint. Therefore, anytime you work with web linking, make sure you understand completely how each option works and the steps required in gaining the needed permission to use them.

Often your best bet is to engage a reputable Internet marketing company that provides web linking services. That way, you’ll be sure to avoid pitfalls while reaping your rewards.



This post was written by

Jason Ratzlaff – who has written posts on Website Promotion Strategy.
I have been doing SEO for 8yrs now! Jason Ratzlaff

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