web analytics

Get MORE Facebook Fans & Likes

Using email marketing is an excellent way to build a great online business. An increasing number of website owners are using the power of email marketing to let people around the globe know about products or services being sold. Unlike other types of website promotion, email marketing allows you to reach thousands – or hundreds of thousands – of people in one step, making this an efficient and cost effective way to generate traffic to your website.

Of course, while email marketing has to include a message that people are interested in receiving, it also has to have a signature file. Without this, you could send email after email and not see the results you had hoped for. However, with a signature file, you have the opportunity to include a brief statement about the company, as well as an active link so people can simply click through with a second Internet browser window.

Remember, email marketing works in a number of ways. In addition to providing people who have opted in to receive an article, email, or newsletter, these emails can also be sent out to family and friends who in turn will send them out to other family members and friends. Again, providing a signature file within the body of the email lets anyone interested click through, which ultimately makes yours a more profitable online business.

When you start working on your email marketing campaign, the experts will advise that when sending out an ezine, which would include a live link, that you place it in the body of the email in more than one place. For instance, if you had sent an email marketing campaign out that included two paragraphs announcing a new product, you could also include an ezine with more information as a part of the email. To help people reach the free ezine easily and quickly, a live link is placed several times in those two paragraphs, giving you more bang for the buck.

Another very important aspect of using email marketing for web promotion is to make sure people have the option to cancel if they wish. Typically, you see email marketing that includes another link at the very bottom saying something to the effect of, “to unsubscribe – click here.” While you might think this will cause you to lose customers, the truth is that if you do not provide this, you’re breaking the law. The last thing you want is to be blacklisted, so an opt-out option is a necessity.

Overall, email marketing is an exceptional way to reach potential customers who are already interested in the products or services you provide. You simply have to give them the mechanism – the embedded links – to reach your site.

This post was written by

Jason Ratzlaff – who has written posts on Website Promotion Strategy.
I have been doing SEO for 8yrs now! Jason Ratzlaff

 • Google + • Facebook  • Twitter

Be Sociable, Share!

Leave a Reply

You must be logged in to post a comment.