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Last week, we discussed the phenomenon broadly referred to as “Web 2.0,” and how the ways in which Web 2.0 features like wikis, user reviews, multimedia, discussion boards, and interactivity can be used in website promotion. This week, we’ll talk about the aspect of Web 2.0 that has arguably had the greatest impact on the new face of the Internet: blogging.

Unless you’ve been living on a remote island, you most likely know that blog is short for “web log.” A blog typically consists of content that falls into the category of commentary/opinion, news, or a combination of both. Blog entries are usually displayed in reverse chronological order, and have a less formal tone than traditional web copy. Blogs can also incorporate multimedia, such as video and audio, or can forego text altogether, as is the case for video blogs, or vlogs.

Blogs were initially viewed as a way for individuals to have a voice on the Web. Eventually, blogs gained influence, and today are seen by many as augmenting the mainstream media and by some as supplanting it. It’s not uncommon for bloggers, acting as citizen-journalists, to uncover news stories, or dig deeper for the story-behind-the-story. When they do, the mainstream media often gives the story – and the blogger – a national platform.

But, what does this have to do with website promotion? Well, the ubiquitous influence of blogs spilled over into the marketplace. Those mainstream media players engaged in a bit of catch-up and almost without exception now carry their own blogs.

For the business owner who wants to stay on the leading edge of website promotion, blogging is a necessity. Blogs serve to increase brand awareness, drive traffic to websites, and act as effective cross-promotion vehicles.

To the uninitiated, launching a blog may seem daunting. In truth, it’s easier than you think. Tomorrow, we’ll discuss some of the basics about blogging, and how to get started.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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