Proven Methods of Email Marketing

When it comes to successful marketing, one medium stands out from the rest – email. Email marketing has been around for a long time and continues to help businesses of all sizes reach their desired audiences. However, for email marketing and advertising to work, it’s important to understand the three forms of email marketing.

1. Opt-Ins – An opt-in is a person who has filled out a form or sent a request for information. This means if a prospective customer were interested in the type of service and/or product that you sell, and you were to send that person email marketing in response, you would be doing that person a favor and without the email being deemed spam.

2. Ezines – The great thing about ezines is that they work. In this case, people would subscribe to an online magazine called an ezine. From there, these individuals would be open to receiving information from you. This means the potential customer is not only being informed via the information within the ezine, but also provided with specific product/service information that would come to them via your email marketing.

3. Bulk Email – The advantage of using bulk email is that you get the chance to send out your message to virtually everyone. The disadvantage is that your emails could very easily reach people who do not want to receive them, which means that you sent spam. If you choose to use this as your mode of email marketing, it is critical that the message is powerful and focused. You need something that is going to get the recipient’s attention so they will be interested to click through to your website to see the products and/or services you offer.

As you can see, if you want an email marketing campaign that is going to work, one that will capture the reader’s attention and increase the likelihood of making more sales, your two best avenues are opt-ins and ezines.

To make your email marketing campaign successful, consider the following:

* Headline – Make sure the headline associated with your email is going to grab the reader’s attention. The goal in choosing a headline is to tease the reader, making him or her curious enough to open the email.

* Focus – Promote the services and/or products that offer the greatest benefit to the reader. If you have a full line of offerings, focus on just a few that would interest the broadest audience.

* Benefits – It is critical that your email marketing message provide the reader with multiple benefits. This way, the potential customer can see why the service or product you sell will help them.

When you target the right potential customers, have a strong message, and consistently send out email marketing messages, your success is assured.