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Looking forward to the holiday season, Microsoft recently announced that it’s lowering the price of one version of the Xbox 360 to $199. Called the Xbox Arcade, the company is touting the console as the first next-generation gaming system to hit the $200 price point. Of course, they still get you with a $100 Xbox LIVE membership, but throw in a Netflix subscription, since you can watch streaming movies and TV shows on the console.
Those who follow Internet marketing are interested to see how Microsoft will integrate advertising to monetize the new, cheaper Xbox “Lite.”