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Yesterday, we noted that blogs can help drive traffic to websites, increase brand awareness, and act as cross-promotional vehicles. If you want to start blogging to promote your website, here are some basics you need to know:

Software: There are two basic kinds of software you can use – software that’s kept on your server, and hosted software that’s kept on another company’s server. If you want to have the software on your own server, there are several free an open source software packages available. The two most well-known packages are WordPress and MoveableType. There are many software services that offer blog hosting, so you don’t have to install software on your server – Blogger and TypePad are two such services.

Web-Based Interface: Blogging software almost always has a web-based interface. In other words, you don’t have to continually upload new pages to your server. You can simply type into the web interface, or copy and paste your entry. The software then rebuilds your blog “database” so that it displays your entry.

Features: Software features vary, but typically you have a title field for the headline, a body field for the main text, and a post date that displays the date and time you posted the entry. Usually, you can create categories for blog posts, save drafts, post date blog entries, and so forth. Most blogging software allows you to enable or disable pings, trackbacks, and comments from readers. Even if you enable those features, you usually have the option of moderating comments, so you can approve or delete each comment. Some software also allows you to enter keywords, and provide readers with a URL of your entry that they can use in their own blogs or web pages.

Site Integration: Even with hosted software, it’s fairly straightforward to integrate a blog into your website. There are a variety of blog templates you can use, and you can usually adjust the colors so they match those of your site.

Now that we’ve covered the technical side of blogging, tomorrow we’ll discuss what to say in your blog.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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