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On Friday, we discussed how interactivity, multimedia, dissemination, and user-generated content help to define Web 2.0. Today, we’ll explore the ways in which multimedia can be used as a technique for website promotion.

When it comes to websites, what is multimedia? Broadly speaking, it’s anything beyond a web page that contains only text and stationary graphical elements, like photographs. So, we talking about elements like audio, video, and Flash.

There are two ways you can use these multimedia forms for website promotion: incorporated into online ads like banner ads and popunders, or within your own website. Movement in banner ads and popunders can be extremely effective, as the viewers’ eyes immediately dart to moving images.

Incorporating multimedia into your website can also be advantageous – with a few caveats. First, you need to clarify the purpose of the Flash, audio, or video. An easy litmus test is whether or not the same goals can be accomplished in the absence of multimedia. If so, it may be best not to use it. If, however, a video clip or an audio clip will help to close a sale, explain how to use a product, or provide some other kind of added value, then go for it.

The other caveat is that you need to ensure that your multimedia doesn’t make your web page too slow to load. With today’s high-speed Internet access, visitors simply won’t wait around while a page loads. They’ll quickly click away to another site that gets them where they want to go more quickly. The bottom line? Embrace multimedia – but use it wisely.

Tomorrow, we’ll discuss social bookmarking for website promotion.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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