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On Friday, we talked about the importance of finding the right balance between finding keywords that are popular and those that will allow you to gain traction in a competitive marketplace. Once you have found the right keywords for your business, you need to implement strategies that will use your keywords to their best advantage. The first step to take is to make sure that you incorporate those keywords into your website.

The use of keywords is crucial in search engine optimization. Although keywords aren’t the only criteria that search engines use to rank websites, they are an important component. Today, we’ll discuss the use of keywords in your site’s title tags.

The title tag is what you see at the very top of your browser window. This is premium real estate, and search engines look for these tags. Make liberal use of your keywords in title tags, keeping these two caveats in mind: a) make sure the keywords in your title are relevant to the content of the web page; and b) use a unique title tag for each web page. Resist the temptation to simply duplicate page titles throughout your site; instead, use your creativity to think up relevant keywords and keyword phrase variations for each page.

You can, however, utilize more than one keyword in each title tag. Keep the tag to 70 characters, and use “pipes” (the | symbol above the backslash on your keyboard) to separate the keywords. For example, if you have an Internet marketing site, your title tag might look something like this: Internet marketing | Search Engine Marketing | Website Promotion. You’ve managed to squeeze three keyword phrases into your page title.

Keywords are an important part of any Internet marketing strategy. Tomorrow, we’ll discuss the use of keywords in your domain name.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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