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A local business listing in a directory listing service is advantageous in that you will reach millions of people from around the world at a fraction of what you would have used with traditional advertising such as classified ads, you will reach a targeted Web traffic, you will get search engine optimization (SEO) since you will use one way links, and you get to give contact information, a description (including pictures) of your business, and a map to your business, meaning you are more likely to attract Web traffic to your site. There are many local directory services and making a choice is not always easy. There are several tips that will help you get the best local directory service and these are:

Number of hits – you should only go for a directory that has a high number of hits. Look through statistics before making your decision. As an example, Yell.com gets over six million hits monthly.

Credibility and reliability – go for well-established local directory service since this is the only way to ensure that you get value for money. Some of the top local business listing directories are Google Local Search, Yahoo! Local Search, MSN Local, Ask.com’s Local Search Directory, Yelp.com, YellowPages, YellowBook, and CitySearch.

Your niche – go for local business listing directories in your niche to get a targeted Web traffic. If you go for a general directory, ensure that it has categories and subcategories so that Web users can find you easily.

Cost – only a few local business listing directories such as CitySearch are paid-only – most directories offer free listings. You should however consider paid listings since you get greater visibility. Different directories have different costs for paid listings and you should therefore compare different options, not forgetting the number of hits you are getting. Go for a directory that has incentives.

Tracking – go for a local directory service that enables you to track your progress and the campaigns of your competitors. This is important because you will then be able to make the necessary adjustments in your strategy.

You could get tips on the best local business listing directories from recommendations from people who have used such listings before or you could consider what your successful competitors are doing. You could also get tips on credible and reliable local directory services from online discussion forums and independent reviews.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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