What are the Advantages of Web Directory Submission?

One of the most effective search engine optimization (SEO) techniques is link building. You could build contextual links, one-way links, niche one-way links, permanent links, backlinks, and several other types of links. One of the best link building methods today is website directory submission. This involves the submission of a website’s link and title (including keywords), the reviewing of these submissions, and the categorizing of the submissions. Some of the greatest advantages of Web directory submissions are:

Increased number of backlinks – Web directory submissions have the direct effect of increasing the links pointing back to your website. This is important because a lot more people will visit your website since you will be more visible. The increased Web traffic will result in greater return on investment or ROI.

Search engine indexing – a website directory submission allows search engines means frequent visits by search engine robots since these are attracted by backlinks. This is important because it leads to indexing in the databases of major search engines. The increased visits also mean that the ranking of your site will increase effectively meaning your site will be optimized for search engines. Having a high ranking in search engine results pages (SERPs) or SEO is advantageous in that you will be more visible, meaning you will attract more customers/clients.

Use of anchor texts – Web directory submissions come with anchor texts in the title, which are hyperlinked. Keywords are also used as anchor text. The use of anchor text is advantageous in that it leads to increased link popularity.

Niche Web directory submissions – you could submit to a directory in your niche. This is important because you will get a more targeted Web traffic and this will increase the ROI.

Brand awareness – submission to submission directories allow you to promote your brand. Brand awareness increases your customer/client base.

Cost effectiveness – a website directory submission is one of the cheapest backlink building methods. There are free directory submission sites if you want to save money, but paid sites often lead to campaigns that are more effective.

Searching for link exchange partners – if you are looking for partners for link exchanges, Web directories are the best places to get them. Link exchanges are advantageous in that you get to link with credible and reliable sites in your niche and they are free of charge.

Web directory submissions are also advantageous in that you are able to hide links and you get programmed screen shots.