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Let’s face it, marketing today is nothing like it was ten or twenty years ago. Not only has media for marketing changed the competition, the available market has also increased. Many online businesses are finding it hard to stay in the competition. Your business may be in a similar position. However, this isn’t the time for you to give up. This is the best time for you to show what you are truly made of. One way of getting the word out about your business more aggressively is through online banner ads.

Just as in the physical world, online marketing ought to be aggressive. However, it shouldn’t irritate the viewer. Your online advertisements should be able to grab attention and cause the viewer to take action. Banner ads are an effective and easy way of doing this.

While creating banner ads is a skill, using them effectively also requires some skill. Aggressive marketing using online banner ads requires much more than simply placing an ad and a website. You need to have a strategy to ensure that the ads are placed properly.

To understand how to use online banner ads effectively, you must think of the banner ads as you would think of print ads. Anyone with an ounce of business sense knows that you have to identify a target market and place your ads strategically so that they are more effective. If you were selling the latest running shoes for example, you would place posters in gyms, health centers and spas. Your ads are likely to capture more attention this way. The same goes for online banner ads. They should be placed on websites that are relevant to your products or services. Avoid the temptation of placing ads on popular sites just because they are popular. You may not see a big response as you would on a less popular but more relevant website.

People often think that one banner ad placed on the home page of a website is enough. Not everyone lands on the home page of a website. People often land on different pages on the website based on the information that they are searching for. If you want to ensure that your banner ads are effective, you ought to place them on more than one page on the site.

Although including banner ads on different web pages is effective, you also need to ensure that the ad is not ignored. You can therefore vary the location of the ad within the website. For example, you may place the ad at the top of the home page and the bottom of the second page. You may even opt for a side banner on the next page.

Banner advertising is a highly effective tool if used appropriately. Online marketing should be treated just as marketing in the physical world. The same principles for effective marketing apply online and in the physical world. However, you have a greater chance of reaching a larger audience with online ads.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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