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As a web master or owner of a business with an online presence, you’ve probably come across various companies advertising services for providing targeted web traffic. Buying web traffic is one of the fastest ways of increasing targeted traffic to your website. Since the traffic is targeted, the Internet marketing strategy results in increased sales. It is easy to see why this strategy is so popular. If you want to buy web traffic but are holding back because you have some unanswered questions about the whole process, read on to find out exactly how purchasing targeted web traffic works.

Since you are buying web traffic from a company, it is the company’s responsibility to provide you with the amount of traffic you have agreed upon. The traffic is generated from various sources. The most popular sources of targeted web traffic are exit exchanges, pop up advertisements, pop under marketing, expired domains and full page views.

Although many website owners are not concerned about the source of their traffic, it is important to ensure that traffic is sourced in a legal and harmless way. Ensure that the company you use clearly outlines the methods they intend to use. There should be no mention of anything closely related to bulk mail or spam to generate traffic. Buying web traffic would be a waste of money if your website were to be black listed for something that you aren’t aware of or didn’t do.

All the traffic from the different sources is then collected and directed to one main URL or ad server. The company then keeps track of the generated traffic and categorizes the traffic. Companies usually agree on the delivery of a certain amount of traffic within a specified period. The directed traffic is therefore counted by traffic delivery script before delivery to your landing web page.

It is possible to have more than one landing page on a single website when you buy web traffic. This is especially applicable to websites that sell more than one product or service. You will want targeted traffic directed to different landing pages offering different services of products. This way, if the clients are interested in one specific service, they will get what they want. However, if they are interested in more than one service or product, they may navigate the website and find the additional products or services they require.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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