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A local business directory is a directory that lists local businesses. These directories are descendants of traditional Yellow Pages. Some of the most popular local business directories today are Google Local Search, Yahoo! Local Search, and MSN Local, which includes Live Search Map, Ask.com’s Local Search Directory, Yelp, CitySearch, AOL Local, Dexknows.com, YellowPages.com and SuperPages.com. There are several reasons why you should go for local directory listings and these include;

Low advertising costs – local directory listings allow you to advertise your business at a fraction of what you would have used with traditional advertising methods such as newspaper classified ads and radio ads.

Increased exposure – listing your website in a local business directory exposes your websites to millions of people from around the world. More and more people are going online for all their shopping needs and local business directories are usually the first place they look. The increased exposure means you will get greater ROI or return on investment. Maps to your business location are important in that people will know exactly where you are.

Passing information across – a local directory listing will not only list your business’s name, it will also list your street address, your contact numbers, a brief description of the service or product you are offering, and a link back to your site. This is important in that those who see your listing are more likely to end up in your website.

SEO – local directory listings include one way links back to your website. This is important in that it leads to link popularity and search engine optimization or SEO. Link popularity is one of the factors that Google and other major search engines consider when determining ranking. A high ranking in a search engine results page (SERP) means increased visibility and consequently greater ROI.

Targeted Web traffic – local business directory listings enable you to get targeted Web traffic since only those who like what you have to offer will click on links to your website.

Changing and updating – In-bound paper directories do not allow for changes to be made, but you can make all the changes you want with online local directory listings.

Different options – you get to choose from Yellow Books, general business/regional directories, and specific industry directories. This means there is something for everyone. You do not require technical knowledge of advertising to do the listing.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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