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Local directory listing is today one of the top most ways for businesses to market themselves. Directory submission involves submitting your site to various online sites that contain related subject and content usually regarding a specific niche. To ensure that your directory submission is a success and helps you achieve your business goals, it is prudent that you use local directory services. These are firms that specialize in providing various services related to local directory submission.

So what exactly will you achieve by using a local directory service? Some of the services offered by these professional firms include:

1. Keyword research to update your listings – to ensure that your listings come up even in search engine searches, these firms will ensure that your listings are well optimized for the search engines by including keywords in them.

2. Update your listings to match current information – in case you change your location, telephone or mailing address the local directory service will update these details in your directory listings so that you don’t miss out on any business due to wrong details. Also, if you add any products to your portfolio or need to change any business information they will be instrumental in updating your listings within the shortest time possible.

3. Improve the value of your listings – when you use local directory services they will also be instrumental in ensuring that they add value to your directory listings. Apart from the basic business information and details, they could also incorporate videos, photos and location maps which make your listings more interactive. It would thus be easier for potential clients to find your business and engage you.

4. Monitor customer ratings, reviews and clicks – since local directory listings also act as a form of advertisement, the local directory services will also be instrumental in helping you monitor their effectiveness in this aspect and thus you can know whether or not your advertising efforts are bearing fruit for your business.

5. Achieve better SERP rankings – when you use local directory services, they will ensure that they only make submissions to directories that are reputable and have a good standing with the search engines. This will guarantee you high quality one-way links, which are useful in improving your SERP rankings. In addition, being listed on authority directories makes it easier for your site to be indexed by the search engines and this will mean more exposure for your business.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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