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There is nothing easy about Internet marketing. You have to put in the necessary effort to get the results you want to see. This is unless you prefer to outsource your marketing to a professional company. However, even with this, you still need to ensure that your marketing strategy is effective to ensure that you stay ahead of the competition. Although marketing on the Internet is not easy, it is highly effective with a proper marketing strategy. Article marketing is an effective marketing strategy that ought to be added to the cocktail of strategies your business plans to use to improve traffic.

Article marketing involves the use of articles that are specific to your industry. These articles may be written or may be video articles. When submitted to website directories, they receive a greater audience which in turn results to drawing in traffic to your website. Not all articles submitted to website directories and other websites are effective. If you want this marketing tool to give you positive results you must ensure that you have an effective strategy.

First ensure that you have the right keywords. This also applies to video articles. Video articles are also picked up by search engines based on keywords used in the articles. Your strategy should therefore include a keyword search using online tools such as Google Keywords. Avoid picking the most popular keywords just because they are popular. Choose a keyword that is relevant to your industry. Check how many websites are using the keyword. You can do this using a phrase match search on Google. This will help you establish what the competition is like. If your keyword is being used by more than 100 000 websites, you should search for another one. The fewer sites you have to compete with, the better your chances of getting top ranking.

The next step is to create quality content. Your article should be information rich. It should contain content that people would be interested in reading. The content ought to be fresh and captivating. Avoid copying content from other websites.

The writing of your articles is only the first half of this Internet marketing strategy. It is important to submit your articles to websites where they are likely to get the greatest audience possible. Social networking websites, blogs, article directories and social video websites are a great place to start. Many of these websites allow you to submit your articles for free.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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