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If you run an online business and are thinking of running a link building campaign for your website then you will probably realize that not all links are usually effective in terms of producing results for you. When building your website links, you must ensure that you take into account the quality of the sites that you are linking to. This is due to the fact that the search engines do not only consider the number of links leading to a site, but also their quality. For a link to be considered to be a quality link, it must have two main characteristics:

1. It should be from a niche related site – the most highly ranked links by the search engines are usually those that come from niche related sites and they are referred to as niche links. To get niche links, you must look for linking websites that deal in products, services or even information related to what you specialize in on your site. For example, if you sell shoes online, a niche site could be a site offering information on shoe care or another that deals in shoe care products.

2. It should be one way – there are two main types of links used in link building: the one-way links and the two-way or reciprocal links. One-way links are those links for which one need not return the favor and link back to the linking websites. The one way website links are usually more highly rated as compared to the two-way links. You should therefore ensure that a majority of the links to your site are one way for more effective link building results.

Once you guarantee these two things regarding the website links leading to your site it will only be a matter of time before you start seeing positive results from your link building efforts. However, to get even better results, it would be prudent that you get your website links put on sites that have a high PR and search engine results page ranking. These two features on a site are a sign of a very credible site that people trust in. By having your links placed on these sites you will be able to improve not only your exposure but also your credibility, since people will associate with already recognized and successful names in your industry. Therefore, as a result of placing your website links on such websites, you will be able to enhance not only the amount of traffic you get on your site but also your conversion rates.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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