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Other than making lots of money with little effort, search engine optimization is perhaps one of the most published-on topics on the web. While Google has been around (and popular) for more than ten years, for some it is still a mystery how results are sorted when you type in a particular keyword. Search engine optimization is the process of modifying your site, both within it and without it, to ensure that you get the best possible ranking in Google for your keywords.

SEO (search engine optimization) is divided into two groups of activities:

* On page SEO
* Off page SEO

On-page SEO refers to modifications you make within your site to help your ranking, off-page SEO refers to things that happen on other web pages to help your ranking.

On-page SEO includes activities such as the following. On-page SEO is regarded as having 80% of the responsibility for creating your search engine results placement, while off-page efforts contribute 20%.

* Including your keywords in your meta-information (information that is not publicly visible, but appears in the source code of your web pages). This includes title tags, meta descriptions, and alt tags for images.

* Tweaking keyword density in your web content. Use a broad range of long-tail keywords (more than one word), including them in your text at a density of around 5%.

* Ensuring your site structure is easily crawlable. Every page needs to be linked to another one, and simpler is better.

* Internal linking within your site is important – backlinks are part of an off-page SEO strategy, and you can give yourself plenty, easily, just by linking to relevant content within your own site. This makes it easier for human visitors, also.

* Ensuring your URL includes a keyword or basic description of your main service or product.

Off-page SEO is more of an ongoing activity, and is basically the science of getting as many backlinks (links to your site from other sites), of as high a quality as possible. The factors that impact on quality and quantity of your backlinks are:

* Google’s Pagerank view of the importance of the webpage linking to yours

* Page reputation, which includes not only the importance of the site containing the link, but the quality of the link itself

* Anchor text – this is the text which contains the link to your site.

* Link popularity – this is nothing more than the number of incoming links your site has.

Search engine optimization is far too big a subject to fit into an overview article – get an expert to tell you how it relates to your site!

This post was written by

Jason Ratzlaff – who has written posts on Website Promotion Strategy.
I have been doing SEO for 8yrs now! Jason Ratzlaff

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