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Yahoo! announced today that it had entered into a new multiyear agreement with Verizon to provide a co-branded portal for Verizon broadband subscribers. This builds on the relationship that the two companies have had since 2005. This is of particular interest to those who engage in Internet advertising, since the deal includes search and display advertising.
According to Yahoo’s press release:
Under the terms of the new agreement, the customizable Verizon-Yahoo! portal will be offered as the first portal choice option for all new subscribers to Verizon’s FiOS Internet and High Speed Internet services. Customers who choose the Verizon-Yahoo! portal will get Yahoo! Search, and co-branded e-mail, Instant Messenger and Toolbar applications. Yahoo! also will provide search and display advertising on the co-branded portal and e-mail application, and both companies will share the search, advertising and e-commerce revenues generated by users of the co-branded portal.