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About a week and a half ago, we offered our opinion that Microsofts new ad campaign featuring Bill Gates and Jerry Seinfeld was, er, lacking. Now theyve dropped the Gates-Seinfeld ads and rolled out the first of a new series. This on has a John Hodgman (the Im a PC guy in Apple ads and a sometime-contributor to The Daily Show) clone pouting that, Im a PC and Ive been stereotyped.
Internet marketers arent the only ones left scratching their heads. So are ad exec and others who follow the software giant. According to Microsoft, the Bill-and-Jerry teaser ads give way to a new series of television ads that celebrate the diversity and passion of consumers around the world who use Windows to stay in touch with the people, information and ideas that they care about.
The multi-year, multi-million dollar ad campaign is called Life without Walls, the walls representing the walls people face between computing, Web browsing, and mobile phones. Okay.
cnet News (news.cnet.com) quotes ad exec Kathy Sharpe as saying, Casting Microsoft as a victim still doesn’t work for me . They aren’t victims. Apple just is smarter about this sort of thing.” AdWeeks Barbara Lippert called the campaign, Altogether, beyond bizarre.
It seems that waiting two years to respond to the clever and highly successful Mac ads is, well, just so like Microsoft.
Well stick with our original premise: Maybe Gates should be focusing his post-retirement attention on his philanthropic work.