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Anyone can engage in an email marketing campaign but not everyone will succeed. The number one reason people fail at email marketing? They don’t reach their intended target audience.
Top Reasons People Fail At Email Marketing
Many people think email marketing is just a matter of sending an email to people on a list. All too often, the email sent is considered spam because the subject matter it doesn’t interest the recipients.
These emails lack structure, fail to define any benefits, often have a poor heading and subject line, and fail to interest customers in the product or service. Most of them end up in bulk folders or junk files and are deleted before they are read. In the worst-case scenario, the sender is reported to an ISP for spamming. What can you do to improve your email marketing techniques? Plenty!
Email Marketing Tips For Success
If you want to succeed at email marketing, you have to understand the underlying strategy. Successful email marketing uses structure. Internet marketing is part art and part science.
Good emails contain a subject, header and personal introduction. They entice the reader by outlining the benefits of a product or service. They go out to people that are interested in the products and services offered. They often tell a story, such as the story behind the individual selling the products and services. For example, you may tell an anecdote about how you got into the business, how you benefited from your product, and how you are now passing those benefits on to your customers.
You then talk about how the customers benefit. You must then also include a call-to-action. No email marketing campaign is complete without that. Even the most successful email marketing campaigns will go out up to seven times before a customer actually decides to buy the product or service. There are instances when a single email works, but this is rare. So if you don’t succeed at first, then try again. Often it takes a few tries before a target realizes you are interested in serving them well. Once you build that trust they will buy, and often buy again.