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When it comes to designing a website that will be effective for website promotion, you have two basic choices: you can hire someone or do it yourself. Although there is always the option of spending thousands of dollars to have a professional website created by someone with years of development and design experience, this is not a viable choice for many. However, people without any design or development experience who still want to enjoy a powerful Internet presence can find a solution in a web builder.
Simply put, a web builder is a program that lets you create your own website based on the needs you have. These programs offer a wide selection of templates so you end up with the look and feel that will support the product and/or service being sold. Once you have chosen the template that you like, you begin going through the distinct steps to complete the overall site.
For instance, a web builder comes with not only templates but also places where you can add text, graphics, pictures, and so on. Because it is critical to have a strong site – one that looks great but is also easy to navigate – you need to consider all your options before choosing. In fact, some web builder software programs offer hundreds of template options so choosing can be both exciting and a little overwhelming.
Another benefit of using a web builder is that you do not have to have much or any experience in the creation of an online business. This means that, regardless of the product and/or service you sell or the size of your website, you can have a professional site that does everything you need it to do.
A web builder program also gives you the option of choosing your hosting service, which is another critical decision. Typically, these services come in a variety of packages, some being a little easier to use than others. However, with web hosting, the goal is to choose a service that provides exceptional online and technical support so you never have to worry about your site going down.
Some web builders require you to enter simple HTML code, but the majority use what’s called a WYSIWYG (“what you see is what you get”) interface. It’s no more difficult than typing into Word. Some also provide design guidelines so, for example, the site’s background color and text color properly contrast and the lettering is large enough to read.
With the right web builder, you can create an incredible and customized site for whatever online business you want to operate, and pave the way for effective website promotion opportunities.