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Yesterday, we discussed a few Internet marketing terms that you should know: keywords, CTR, and Opt-In. Today, we’ll discuss a few others.
Above the Fold: Above the fold refers to the “real estate” on a web page that the viewer can see without having to scroll down. It’s the most valuable part of a web page, so you should be sure to put your most important information and call to action there.
Viral Marketing: Viral marketing consists of a variety of methods that encourage people to share information about your company, product, or service. In the off-line world, it’s analogous to word-of-mouth. Two common viral marketing techniques are “forward to a friend” links at the bottom of emails and “email this page” links contained within web pages.
Pop-Ups: Pop-ups are advertisements in small windows that appear in front of a web page. Although there is controversy surrounding pop-up ads, their relative – the pop-under ad – enjoys success as a marketing strategy. As its name implies, the pop-under is behind a web page, and so remains open once the primary browser window is closed.
Conversion Rate: The conversion rate is the number of people who do what you want them to do, such as buy a product or complete a survey. The conversion rate is lower than the click-through-rate (CTR), or the percentage of people who click on a link. In Internet marketing, the conversion rate is a more important metric than the CTR. If 1,000 people click through to your site, but no one makes a purchase, the CTR is irrelevant. Think of it as quality vs. quantity.
We’ll cover other Internet marketing terms in future posts, so stay tuned!