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Unfortunately, spammers have now started to use comments as a way to spam. How do you know what a spam comment is? Well, a spam comment is a comment that only advertises another site or product. If the comment seems bland/generic with a cheap link thrown in, then its definitely a spam comment.
Here is an example of a typical spam comment:
Hey, this site is really cool. Check out my really cool site at spamsite.com.
Of course not all spam comments will be this blatant, but you get the point.
Fortunately for bloggers, as spam comments have grown, so has the ways to prevent it. Here are a couple ways that you can prevent spam comments from even being posted on your blog.
#1: Close off commenting on older blog posts
There are options for you to stop comments from being posted on any particular blog post. Lots of times, spammers will post comments in weeks or months old posts. So take away this opportunity from them to keep it from happening. Most blog hosters now offer this as a standard option in the tool panel. If one of your posts has been up for a couple weeks, close it up.
#2: Take advantage of software offered to prevent comment spam
If you host your own blog using WordPress, you can use an option in that software to prevent spam. Even if you arent using WordPress, you can still use other Spam comment blocking software like Spam Karma, Akismet, and Bad Behavior. While these arent 100% effective, they have proven to be quite effective in preventing spam from happening.
#3: Take a look at your settings and see what can be tweaked to toughen your protection
Lots of blogs now have settings to help prevent spam. If you already have a spam blocker on in your blog and are still experiencing spam, take a closer look at the settings to see if theres anything that can be tweaked to make your protection stronger. However, if you do this, you should closely monitor your posts to make sure legit comments arent being blocked out. If they are, you might have to lighten up a bit.
#4: Regularly read your blog comments
Be sure to keep an eye on your comments. Even the best software or setting cant prevent everything, so you will have to occasionally manually remove comments on your own.
By applying the above principles, you can ensure that your blog is full of only good, quality comments, which will help your credibility tremendously.
Comments are a great form of communication between yourself and your readers. They help the credibility of your blog!