Using Opt-In Email Lists for Email Marketing
If you need to reach potential customers but don’t have a sizeable email marketing list, or if you’re ready to make a splash and expand your business, it makes sense to use an Internet marketing company’s opt-in email list.
Typically, Internet marketing companies maintain lists of millions of email addresses. However, not all email marketing services are alike. When evaluating your options, make sure that the company you choose to work with:
- Enables you to send a stand-alone email message
- Uses 100% opt-in, subscriber email lists
- Sends your message through their servers
- Has at least 50 categories of subscribers from which you can choose
- Allows you to geographically target your message to the U.S., Canada, the U.K. and/or worldwide
- Allows you to personalize your emails to the recipient
What kind of return can you expect? If the list is good, you should be able to get between 2,000 and 6,000 web visitors for every million emails you send. For this reason, it’s important to find an affordable service – but one that doesn’t sacrifice quality for quantity.
